Rugby star Brian O’Driscoll’s sports production clothing 3 Rock has been supported by All3Media, where the production power plant takes a minority share.
3 Rock, also founded by sports host Craig Doyle, produces live broadcasts, documentaries, podcasts, branded content and format development.
The outfit recently produced BT Sport doc Shoulder to shoulder, which featured O’Driscoll exploring the unifying power of rugby in Ireland, along with being commissioned for ITV’s Gallagher Premier League Rugby highlights the program.
Two Brothers Pictures and Neal Street owner All3Media have taken a minority stake, and the deal will also see All3Media’s sports and factual indie North One become 3 Rocks’ exclusive live rugby co-production partner.
All3Media is pushing further into the sports game, and last week their Little Dot digital indie unveiled a dedicated sports brand Little Dot Sport, which will also work with 3Rock as a production partner.
“This agreement shows how eager we are to build on our existing expertise in both live sports production and sports-based factual programming across different platforms,” said All3 Media CEO Jane Turton.
O’Driscoll, who was captain of Ireland for almost 10 years and played 133 times, and Doyle added: “All3Media realizes our vision and ambition for 3 Rock, which is built on creativity, experience and a talented team. We feel privileged to to have the unmatched expertise and resources of North One, Little Dot Studios and the All3Media Group to help put 3 Rock on the map. “
Disclaimers for mcutimes.com
All the information on this website – https://mcutimes.com – is published in good faith and for general information purposes only. mcutimes.com does not make any warranties about the completeness, reliability, and accuracy of this information. Any action you take upon the information you find on this website (mcutimes.com), is strictly at your own risk. mcutimes.com will not be liable for any losses and/or damages in connection with the use of our website.