Department: Marketing and Events
Description of primary duties and responsibilities:
Purpose of the Organizational Unit:
FSU’s Communication Unit is housed within the Office of the Chancellor. The
Communications Unit is comprised of public relations, marketing, special events and publications. The Communications Unit is charged with
planning, creating, and implementing communication strategies to engage target audiences to include prospective students, current students,
families of prospective and current students, faculty and staff, donors, partners, decision-makers and the media. The purpose of the
engagement is to increase enrollment and to increase partnerships, support, and financial contributions, per FSU’s strategic
Description of Work Continued:
Primary Purpose of the
The Associate Vice Chancellor for Strategic Communications has responsibility for overall communications, media
strategies, marketing and branding for the University. The Associate Vice Chancellor for Strategic Communications serves as one of the
University’s spokespersons and (may) serve on the University’s leadership team. The AVC represents and promotes
the University, increasing its visibility and supporting the institution’s mission, vision and goals. The AVC
leads the development and implementation of the University’s strategic communications plan, brand vision and implementation, and all
PR-related and digital campaigns that attract and promote the University, students, faculty, staff, alumni, donors and partners. This
department will serve as the central office for communications and marketing and will oversee the University’s Communications and Marketing
Council. In addition to leading the University’s central team of marketing and communications professionals, the AVC provides strategic direction and coordinates marketing and communications produced by other academic and
administrative units. The AVC will advise and provide strategy to the Chancellor and key leaders for media-related
events and during crisis situations. The AVC or her/his designee will serve as the University’s Public Information
Officer on the Emergency Operations Management team.
Minimum Education and Experience Requirements:
Master’s degree with 7+ years or more of experience or a bachelor’s degree in Journalism, Communications or Business with 10+
years or more of experience
Experience developing and implementing communications strategies for higher education
Demonstrated ability to serve as a leader on communications projects and ability to guide leadership teams
on best practices for strategic communication.
Management experience with demonstrated success in guiding a team in
project execution and professional development.
counseling executive leaders and making strategic recommendations.
Experience in social media management and hands-on
Previous experience in higher education
Additional Information for Applicants:
All new employees are required to have listed credentials/degrees verified prior to employment. Transcripts should be provided
for all earned degrees and/or the degree which is being used to satisfy credential/qualification requirements. Transcript requests are the
responsibility of the candidate.
This position is subject to the successful
completion of an employment background check. An employment background check includes a criminal background check, employment verification,
reference checks, license verification (if applicable) and credit history check (if applicable).
Fayetteville State University is
committed to equality of educational opportunity and does not discriminate against applicants, students, or employees based on race,
religion, color, national origin, sex, age, disabling condition, political affiliation or sexual orientation. Moreover, Fayetteville State
University values diversity and actively seeks to recruit talented students, faculty, and staff from diverse
Fayetteville State University is a VEVRAA Federal Contractor and seeks priority referrals of protected veterans for our
Fayetteville State University is committed to equality of educational opportunity and employment and does not discriminate against applicants, students, or employees based on race, color, national origin, religion, sex, gender identity, sexual orientation, age, disability, genetic information or veteran status. Moreover, Fayetteville State University values diversity and actively seeks to recruit talented students, faculty, and staff from diverse backgrounds.
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