Ball Corporation changes conservation rules and beer consumers respond

This is Lille Bryggeri Sunday, and the craft beer industry faces unprecedented opportunities … and challenges. While the pandemic has kept people closer to home (and to their local breweries), it has also created shortages, leading to changes at Ball Corporation.

Ball unveiled new ordering restrictions this month that could have far-reaching – perhaps devastating – consequences for breweries that will have to order five times as many printed aluminum cans from the Broomfield-based company. It will also affect consumers.

In their comments to Westword Facebook post about the lack of aluminum cans, readers shed opinions. says Kevin:

It sounds like someone did not get a huge increase in name recognition in advertisements from their expenses for naming stadiums.

Rachelle suggests:

Why do they not collect their money together and then work out the delivery? Maybe start bottling and start a recycling program where you can get a discount or something to return the glass bottles.

Gordon offers:

Growlers to the rescue!

Comments John:

Cans are certainly practical, cost less to ship and better protect from light, yada yada yada. I still enjoy bottles and they are much easier to drink from. Also, I try to buy as fresh as possible and nothing hangs in my fridge for too long.

Comments Tim:

God forbid we are not flooded with IPAs and Sours.

says Christopher:

I can actually lose something.

adds Joe:

On little brewery Sunday, I promise to empty my beer cans and recycle as soon as possible.

Philip concludes:

Our country just needs to recycle more and make it permanent demand. And also get more companies to use recycled products in their goods. Then there would be no shortage of metal, paper, plastic.

What do you think of Ball’s rules? Colorado’s craft beer industry? And where are you going to drink at Lille Bryghus on Sunday?


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