Black Friday: Will supply chain issues shorten your shopping trip? Experts are not worried - National | MCU Times

Black Friday: Will supply chain issues shorten your shopping trip? Experts are not worried – National

As supply chain problems continue to hamper some parts of the economy and shoppers prepare for Black Friday, experts predict a rush of shoppers in stores across stores across the country.

According to Bruce Winder, a retail analyst and author in Toronto, Black Friday is set to be “very interesting” this year for Canadian shoppers.

As COVID-19 The pandemic took over much of the previous year, millions of Canadians were forced to rely on online shopping to meet their Black Friday and holiday shopping needs. But the same pandemic also took its toll on the global supply chain, resulting in widespread shortages, especially for retailers selling electronics.

But would the global supply chain crisis of 2021 and its increased possibility of shipping delays move even more people to physical locations instead of sticking to the online store frontage? Winder and other experts suggest that this is likely, but that there is also an addition of customers who feel they will return after a largely non-existent year of in-store reviews and purchases.

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“So people want to go out there; they are tired of staying indoors, ”Winder said.

“The new thing about shopping is still alive and well, and people want to go out there, have fun and shop.”

This feeling of returning to normal indoor shopping is one that is shared very strongly by Canadians, according to those at the Retail Council of Canada (RCC).

According to the organization’s annual holiday shopping survey among over 2,500 Canadians from coast to coast, many more Canadians feel “much more optimistic” this year when it comes to shopping.

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“They have a strong desire to return to more normal holiday traditions,” said Michelle Wasylyshen, a spokeswoman for the RCC.

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“We are in a very different situation this year – we have vaccinations, we have stores that have now had over a year to have their safety protocols in place. We have removed the more aggressive restrictions that took place in many regions of Canada . “

The survey also showed that the majority of Canadians planned to shop much earlier this year to take advantage of holiday sales and product availability, with 36 per cent planning to start their holiday shopping in November and as many as 30 per cent having already started. their purchases before that month.

And while Winder and RCC both pointed to the impending influx of shoppers in stores tomorrow, both were quick to not completely rule out the impact that the global supply chain snag would have on the availability of certain products and goods.

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“People realize this, a lot of media coverage of supply chain issues, and if you’re a consumer, you think you better get out there now or go online now and take advantage of this,” Winder said.

Wasylyshen said the RCC’s message to consumers this year has been to “act earlier and be flexible.”

“There will still be an impact, we know that certainly in some retail categories it will be a harder time this year to get a product,” Wasylyshen said.

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However, the depth of such a holiday discount – and product availability – is expected to be greatly influenced by the size of the individual retailers themselves.

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Giant retail giants like Amazon and Walmart have been preparing for Black Friday throughout the year and already have “amazing” supply chains in place that allow them to offer deep discounts and relieve more inventory, according to Winder.

On the other hand, smaller brick and mortar stores may offer less discounts in comparison and are more likely to have a “spotted” inventory combined with inflation.

According to University of Toronto marketing professor David Soberman, Black Friday will have a lot to do with “three forces” coming together at once: “pandemic fever”, supply chain problems and a big push from Canadian retailers to take advantage of the day itself.

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“I just think there will be a lot more shopping than there was last year. And you know, time will tell if it will be at pre-pandemic levels, ”he said.

Asked whether there were concerns boiling over a larger-than-expected crowd of shoppers tomorrow in malls across the country, several of Canada’s largest retail investment and development companies said measures have been taken to keep shoppers safe.

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Cadillac Fairview Senior Vice President Tom Knoepfel said “additional” measures have been introduced in their malls, while William Correia, director of the Yorkdale Shopping Center, said they have extended Black Friday shopping time.

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Knoepfel, referring to the results of the RCC survey, said Canadians would spend more on holiday shopping and visit more brick-and-mortar stores this year.

“We hope this means that traffic will increase in our malls during the holiday season, but we do not expect the same levels as in the years before the pandemic, as customers are expected to start their holiday shopping early,” he said.

with files from The Canadian Press

© 2021 Global News, a division of Corus Entertainment Inc.


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