Israeli NGO brands Ben & Jerry’s knockoff after boycott – report

The ice debate over Ben & Jerry’s boycott is getting hotter after an Israeli NGO announced plans to launch its own knock-off brand of the popular label after announced it it would stop selling in the West Bank and East Jerusalem.

As first reported exclusively by New York Post, the Tel Aviv-based Shurat HaDin Law Center applied to sell the popular ice cream under a new brand: “Judea and Samaria’s Ben & Jerry’s”, referring to the biblical names for the areas in the West Bank. The announcement was reported in a letter to the CEO of Ben & Jerry’s parent company, Unilever, on July 23, stating that it had registered a trademark with the Israeli Ministry of Justice.
The new brand will look like the original and will include iconic flavors, such as Cherry Garcia, but with a new Zionist twist. According to New York Post, some of the new flavors will be “Frozen Chosen People”, and the cover will be the same as the typical Ben & Jerry’s, which excludes the remarkable recording of the father of modern Zionism, Theodore Herzl.

According to the report, the organization has already begun negotiations with ice cream manufacturers.

The legal non-profit organization is prepared to take this to court if necessary and argues that the ice giant has essentially lost its trademark by melting under pressure and announcing that it would stop selling in the settlements according to New York Post.

The announcement by the ice cream company that it would stop selling its famous frozen deserts to what it called the “Occupied Palestinian Territories” sparked a heated debate around the world with many Israeli politicians upset on the road. The perceived connection that the movement has with the Boycott, Divestment and Sanctions (BDS) movement targeting Israel has also sparked further controversy, especially as many bodies have described the movement as inherently anti-Semitic.

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