Have we finally reached superhero fatigue?

Superhero movies routinely flirt with or ruin the $ 100 million mark on their opening weekends.

Think:

  • “Captain Marvel” (2019): $ 153 million
  • “Avengers: Endgame” (2019): $ 357 million
  • “Spider-Man: Far from Home” (2019): $ 92 million

Not this year.

Yes, the pandemic dramatically affected both the box office and the willingness of studios to release their product on streaming platforms ASAP.

Still, the latest superhero-style tracks are alarming.

“Black Widow,” one of the most anticipated titles in recent memory, fetched just $ 80 million over the opening weekend and dramatically dropped the following frame. Recently, the supervillain ballet “The Suicide Squad,” tied with $ 26.5 million over the weekend.

Both movies are available for streaming right now (“Black Widow” requires a $ 30 surcharge on Disney +), but other recent movies have taken the pandemic effect better off (think “A Quiet Place Part II,” Godzilla vs. King “) .

Here are a few reasons why super prices can fade.

The streaming option certainly undermines the theatrical model. It’s hard to deny that reality. Nor do we get exact numbers on how many people streamed a particular title and for how long, so some of the necessary data is not available to us.

Superhero movies are unfortunately getting worse.

Think “Venom,” “Birds of Prey,” “Black Widow” and “Wonder Woman 1984.” They are all much inferior to the best genre hits. The “Wonder Woman” sequel may be the most miserable superflick of the modern era.

Small screen alternatives provide an easier way to get your Comic Con solution. Disney + leads with popular titles such as “Loki”, “WandaVision” and “Falcon and the Winter Soldier.” Amazon’s “The Boys” offers a more cruel alternative with FX and excitement at the movie level.

Seeing superhero actions on the big screen is no longer necessary. And the theatrical situation does not seem to get any better anytime soon.

The trailers for the upcoming “Eternals”, “Venom: Let There be Carnage” and “Shang-Chi: The Legend of the Ten Rings” do not dazzle us. Plus, they have lesser known heroes and / or origins from inferior product.

Yes, “Venom” from 2018 is a clunker, no matter how much it made its first round.

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SOURCE: JustWatch

Superhero movies were once the coin of the Hollywood realm. Big budgets. Bigger profits. Now it is suddenly in doubt.

Make things worse? The foreign market may not save flatlining features. China’s homemade product suddenly raised non-gross U.S. fares, a fact that should keep U.S. study leaders awake at night. Chinese audiences now prefer locally produced films, a taste cascade seen on the country’s Top 10 film lists.

In short, China does not need American blockbusters to pack theaters anymore.

Moreover, any American film considered problematic by the Chinese government cannot even be released in the country. It could dramatically affect the global box office for both “The Eternals” and “Shang-Chi.” The former is in hot water for critical comments Director Chloe Zhao made about China many years ago, while the latter has been attacked for Chinese stereotypes.

“Black Widow” opened on July 7 on the state side, but its Chinese release date is still unknown.

FAST FACT: “Avengers: Endgame” earned an astonishing $ 858 million state alongside $ 629 million from China.

The audience is still enjoying their superheroes. They just increasingly prefer to screen them from home. Earlier than later, studies will begin to respond accordingly.

It can also affect the overall theatrical image. Superhero movies were almost guaranteed smash before the pandemic. Even clunkers like the “Suicide Squad” generated north for $ 300 million domestically.

If audiences suddenly prefer to watch these movies at home, it’s another blow to an industry struggling with last year’s lockdowns.

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