HIGHLAND (CBSLA) – San Manuel Band of Mission Indians rebranding its signature casino as Yaamava ‘Resort & Casino in San Manuel.
As they prepared to open their new 17-story hotel in December, the tribe felt a new name was in order.
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“Today marks a new chapter on rebirth and boundless potential, so we’ve given our property a new name – Yaamava” – the Serrano word for “spring”, “said Ken Ramirez, president of the San Manuel Band of Mission Indians, in a announcement.
The rebranding will feature a new logo of yucca plant leaves in a woven basket pattern, inspired by the land of the ancestors of the Serrano people, according to tribal authorities. The new logo will adorn the facade of the 432-room hotel.
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The resort had been undergoing a three-phase expansion, starting with the addition of slot machines, a high-limit gaming room and the addition of new shops, bars and restaurants. Next year, the casino will open a 2,800-seat entertainment venue.
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San Manuel Casino began as a bingo hall 35 years ago, so tribal officials hope the newly rebranded resort will allow them to seek out more growth opportunities and continue to serve the community under the San Manuel Band of Mission Indians business.