Mixpanel reset, smart growth, referral bonuses of $ 100,000 – TechCrunch

January 2020 seems like a long time ago: Billie Eilish swept the Grammy Awards, Tesla’s market value made it America’s most valuable car company, and Visa announced plans to buy Plaid for $ 5.3 billion.

A year later, the credit card giant withdrew from the deal after it attracted regulatory scrutiny, but Ryan Lawler reports that “the year was not a total loss for data startup.”

He spoke with CEO Zach Perret, CTO Jean-Denis Greze and COO Eric Sager about what they learned while working with Visa, and looked at some new platform features designed to build customer confidence while eliciting better insights.

“Despite the fact that the result was not what we predicted when we went in, I think we as a company grew a lot and learned a lot,” Perret said.

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Smart growth tactics can put account-based marketing within reach of startups and SMEs

Man stands in the light of a large doorway

Photo credits: eugenesergeev (opens in a new window) / Getty Images

Account-based marketing makes it easier to interact with key customers at the right time, but for many start-ups who are desperate to reach a startup speed, ABM is not considered something they can do.

“This could not be further from the truth, and both startups and SMEs can and should invest in ABM strategies,” advises Jonas van de Poel, head of content marketing at Unmuted, an Amsterdam-based growth agency.

In a post that provides a detailed overview, van de Poel identifies “characteristics” of companies that should consider ABM strategies along with specific recommendations for their implementation.

“With a handful of smart growth tactics and smart tools, ABM strategies do not have to break the bank to be successful,” he writes.

Investors say Indian start-up financing could get even hotter after record Q3

Global start-up funding has increased this year, but a number of exits and major rounds of funding are attracting new attention to India’s start-up ecosystem.

Anna Heim and Alex Wilhelm interviewed GV Ravishankar, CEO of Sequoia India, and Kunal Bajaj, Capital Manager of Blume Ventures, about the trends they see.

“Whether it’s product-driven growth, community-driven, customer-driven or whatever you have,” Bajaj said, “modern play-to-market books have caused a fundamental shift in the software-as-a-service market by creating 10x + as many purchase / storage signals.

Therefore, super-specialized GTM strategies are now the norm, not the exception. ”

How Mixpanel got its start-groove back by focusing on its core product

emotional intelligence versus intellectual intelligence in paperwork

Photo credits: Carol Yepes (opens in a new window) / Getty Images

Analytics startup Mixpanel jumped out of the gate in 2009 and scored big wins as it picked up new users and approached the $ 100 million ARR mark, but in 2017 “it lacked the focus, it lost customers, and many of the customers it had, was not terribly happy about it, ”reports Ron Miller.

To learn more about how the company corrected progressions by returning to its roots, he interviewed Mixpanel CEO Amir Movafaghi, VP of People and Strategy Amy Hsuan and VP of Product and Design, Neil Rahilly.

“When you decide to make a big strategic shift like this, it’s really a case of taking a step back to take two steps forward, because in the short term, there’s a lot of pain,” Rahilly said.

3 things GitLab’s wild IPO prices say about public markets


Photo credits: Siegfried Layda (opens in a new window) / Getty Images

GitLab shares fell 35% on its first trading day, but before the bell rang, Alex Wilhelm split his thinking on the $ 77 debut price range, from an initial range of $ 55 to $ 60. His conclusions?

  • Revenue growth is good, but revenue growth with top-level SaaS metrics is good.
  • You can go public with a top-five public multiple.
  • Public markets could somehow be hotter than private markets.

Dear Sophie: Marriage-based green card versus EB-1C green card?

solitary figure at the entrance to labyrinth hedge that has an American flag in the middle

Photo credits: Bryce Durbin / TechCrunch

Dear Sophie,

My fiance and I got engaged early this year. We are planning a wedding for later in the year where my family can travel to the US from Estonia where I am originally from. I have lived and worked in the United States for almost two years with an L-1A visa.

My company sponsors me for an EB-1C green card, but the process has been slow. I’m thinking of getting a green card through my spouse when we’m married.

Is there anything special I need to keep in mind? Will it also be a problem if I keep my maiden name after my fiancé and I get married?

– Fantastic fiancé

Founders should use predictive modeling to collect smarter

A businessman consults a crystal ball to predict the future.

Photo credits: VallarieE (opens in a new window) / Getty Images

Predictable modeling is used to manage customer relationships, healthcare and forecasts for TV ratings, but more start-ups should use it to inform their fundraising, suggests Billy Libby, CEO and co-founder of the Upper90 hybrid fund.

“Data can separate the healthy and experimental parts of all businesses, making it easier to leverage earnings, marketing ROI and inventory to predict or get credit for future revenue streams,” he writes in a TechCrunch + guest post.

How my company wins the war for engineering talent

Blockdaemon CEO Konstantin Richter hires at least 10 engineers a month.

“You can not overlook the elephant in space – money speaks,” writes CEO in a guest column for TechCrunch +.

By setting aside the $ 100,000 bounty that the company now offers its recruiters, Richter also shares his company’s compensation framework. For example, instead of an annual salary review, Blockdaemon resumes the case every six months.

“This helps build a meritocratic and less bureaucratic culture and ensures that our team reaps the benefits that are commensurate with their work product,” he says.

Apple Fitness + UX Demolition: 3 key takeaways on how not to interrupt the user journey

NEW YORK, NEW YORK - MAY 1: A jogger jogs past the installation of Fifth Avenue Blooms Mother's Day in front of the Apple Store on May 1, 2021 in New York City.  (Photo by Michael Loccisano / Getty Images for Fifth Avenue Blooms Mother's Day Installation)

Photo credits: Michael Loccisano (opens in a new window) / Getty Images

Our in-house UX analyst, Peter Ramsey, dives into the home training sector with a review of Apple’s Fitness +.

“On paper, there has never been a better time to train at home,” he writes.

“But are these subscriptions really any good? For example, what does Apple Fitness + actually experience? ”

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