alexander mcqueen GOES TO HOME FOR LONDON HOMECOMING
alexander mcqueen showcased its spring / summer 2022 lingerie collection in east london from within a transparent, cloud-shaped structure designed by chilean architect smiljan radik. S / S 2022 mode show took place on Tuesday, October 13 from the roof of a parking lot in the tobacco dock. the event marked a homecoming for the British fashion house, which for the past 20 years has shown its latest collections in paris.
suits the surroundings, the new women’s collection takes inspiration from London’s ever-changing and often turbulent skies. Sarah Burton, Creative Director of Alexander McQueen, said ‘I am interested in immersing myself in the environment we live and work in, in London and in the elements as we experience them every day. we moved from the water — and the mud on the banks of the Thames — to the sky and the ever-changing, all-encompassing greatness that represents. ‘
pictures courtesy of Alexander Mcqueen
The artwork for the prints in this collection was shot from the roofs of the studio, where we are fortunate to have the most incredible views of the city: from Saint Paul’s Cathedral to the London Eye. we saw the weather and captured the formation and coloration of clouds from dawn to dusk and documented changing patterns, from clear blue skies to more turbulent. it made me storm chases, ‘ burton continues.
‘I love the idea that the mcqueen woman is a storm hunter, about the qualities of storm hunting that unite the passionately individual community of characters who wear the clothes. they inhabit the same universe and the clothes are inspired by and created for them. ‘
‘storm chase’s is not only about the beauty of the prospects, but also a sense of mystery and excitement – about embracing the fact that we can never ever be sure of what might happen next. to give up control and be in direct contact with the unpredictable is to be a part of nature, to see and feel it at its most intense – to be in one with a world that is bigger and more powerful than we are. ‘
The S / S 2022 show took place from the roof of a 10-storey car park
as well as a homecoming for alexander mcqueen, the S / S 2022 show also marked the latest in a long series of collaborations with smiljan radic. this time the radical created a clear inflatable structure that allowed guests to feel open to the elements but at the same time protected.
you can see the full alexander mcqueen spring / summer 2022 women’s show below:
the structure was designed by chilean architect smiljan radic
the new women’s collection takes inspiration from the skies of london
event: alexander mcqueen spring / summer 2022 women’s clothing
Company: alexander mcqueen
design: smiljan radik