Update for latest… Disney / Marvel’s Eternal has preceded projections with an opening weekend on $ 90.7 million at the International Ticket Office, and $ 161.7 million global when paired with domestic. This gives the Chloé Zhao-directed film bragging rights to the second-largest worldwide opening of a Hollywood title in 2021. The global debut takes place Eternal 26% up front Shang-Chi and the legend of the ten rings and 8% up front Black widow in like-for-like markets. Abroad, this corresponds to 76% above Shang-Chi and 26% above Black widow.
As we have noticed over the weekend, Eternal opened No. 1 in all key markets. It has also now scored the biggest launch frame during the pandemic in Italy, Brazil and Hong Kong. Quite importantly, it had the best opening weekend for a non-local movie during the pandemic in Korea.
Whereas China is typically a swing market on a Hollywood movie (and while Eternal not expected to get a date there), this time Korea was a key element. The market is just emerging in a “live with Covid” strategy and despite encouraging numbers of Venom: Let there be carnage and Dune, had been generally soft lately. Eternal, which had a relatively low Naver score compared to other recent Marvel contributions, rose nicely throughout the picture, falling only 16% from Saturday to Sunday to reach $ 14.4 million.
To be sure, Eternal is a splat score-wise in many areas, and the conversation around the film is harsh. Still, European markets did not experience declines throughout the weekend, and right now there is less concern about frontloading than getting into the first days of offshore rollout. This does not mean that the tide will not change.
The current top 5 overseas markets are Korea ($ 14.4M), UK ($ 7.1M), France ($ 6.7M), Mexico ($ 5.7M) and Australia ($ 5M).