Instagram is testing the ‘Take a Break’ feature to reduce Doomscrolling

Instagram’s latest feature is designed to help curb smartphone addiction and doomscrolling, but how many users will ‘take a break’ from their feeds?

Instagram tests a “Take a break“feature that tries to encourage users to stop scrolling their timelines. Doomscrolling, sometimes known as infinite scrolling, is the action of scrolling a social media feed for long periods without taking a break. This is not always the case. the user’s fault, with social media apps often implementing an algorithmic timeline that continues to feed content despite the content the user expects to see end.

Recently, it seems that many social media services are trying to go full circle. Doomscrolling has only really become an issue in the modern social media world with these companies the incentive to keep users using the app. However, this has also led to the same services recognizing that some people, including children, are developing a real problem leaving apps.


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The new “Take a break” the feature is designed to remind users to take a break and allows them to determine how often they see the notification reminders. Take a Break will be rolled out in “coming days” and will initially only be available to a small number of users. Instagram Chef Adam Mosseri announced the feature on Twitter that explains that it may be launched “sometime in december” to the public if the company sees positive results.

Help stop rolling

Instagram feed

One of the biggest differences between this feature and built-in features like iOS’s Screen Time and Android’s Digital Wellbeing is that even after choosing to take a break, users can simply choose to ignore it completely. The pop-up window will have a button to reject the warning and let the user continue to scroll. In other words, if there is no self-discipline with how much Instagram is consumed, it is still unclear how successful Take a Break will be. Mosseri said Instagram will use feedback to make the necessary changes so it is possible that the current implementation may be refined in the future.

While this does not take away from the fact that the current situation is a self-created problem of social media, it is a much needed feature that should be implemented for all apps, not just social media apps. Smartphone addiction is a real issue and whether it is spending time in a single app like Instagram or more apps during the day, it becomes increasingly difficult for many people to put down their phone again.

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Source: Adam Mosseri / Twitter

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