Akshay Kumar’s latest film Sooryavanshi, directed by Rohit Shetty and starring Katrina Kaif as the female lead and Ranveer Singh and Ajay Devgn in key roles, shakes up the box office after the pandemic. And now this police drama has earned a huge amount for its digital premiere. It is learned that the film, a third in Rohit Shetty’s police universe, which already has Singham and Simmba, has collected Rs 100 million for its Netflix premiere. Sooryavanshi will now start steaming on the OTT platform from December 11 onwards. Interestingly, the date coincides with the main lady Katrina Kaif’s wedding weekend with Vicky Kaushal.
According to a report on Bollywood Hungama, the film will premiere almost a month after its cinema release. Referring to a trade source, the report says the deal goes away from the conventional eight-week window, and while the previous deal was set at approx. Rs. 75 crores, the team from Sooryavanshi received a prize money from Netflix and sold the film for the OTT premiere for Rs. 100 million kroner. The film will premiere on December 4, according to the report.
Sooryavanshi has set a box office benchmark for other films to follow in this post-pandemic era, and now, with this massive OTT deal, it has also paved the way for other major releases to follow in the coming months and 2022. Interestingly enough, it sounds. that Netflix previously offered something for the tones of approx. Rs. 150 crores for a live-to-digital premiere, but Rohit Shetty and Reliance wanted to hit theaters first and then OTT. Good decision, ups big money to make decision, we say!
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