Having decided that ‘technology does not corrupt artists’, Pace Gallery will launch its new NFT platform next week

Pace has perhaps been the most fervent embracer of crypto art of all blue-chip galleries. In July, it announced plans to launch a new platform for NFTs and planted a flag in the budding space of host digital projects on its website. (That accepted cryptocurrency for all sales.)

But an ethical question was raised by the gallery’s president and CEO, Marc Glimcher, who decided to postpone the rollout. “Does this continue to make our artists creators of financial instruments?” he said.

A few months later, Glimcher decided that “technology does not corrupt artists,” and now, Pace Verso, as the new platform is called, will debut next week on November 22 with a series of digital artworks from Lucas Samaras.

Glimpses reminded of the many inventions that once felt like they threatened the art landscape as it was once known – the camera, the computer, the internet. “Artists are not transformed by technological advances,” he said, “they are transforming technological advances into art.”

Lucas Samaras, <i>XYZ 0868 (Chinoiserie)</i> (2012/2021).  © Lucas Samaras.  Lent by Pace Gallery. “Width =” 1024 “height =” 568 “srcset =” https://news.artnet.com/app/news-upload/2021/11/79693-1024×568.jpeg 1024w, https: // news.artnet.com/app/news-upload/2021/11/79693-300×166.jpeg 300w, https://news.artnet.com/app/news-upload/2021/11/79693-50×28.jpeg 50w ” sizes = “(max-width: 1024px) 100vw, 1024px” /></p>
<p class=Lucas Samaras, XYZ 0868 (Chinoiserie) (2012/2021). © Lucas Samaras. Lent by Pace Gallery.

Following the Samaras launch, there will be new projects by Glenn Kaino and DRIFT artists Lonneke Gordijn and Ralph Nauta on November 29th.

platforms, piloted by online sales director Christiana Ine-Kimba Boyle, will be live on Pace’s website. In terms of design, it will give up the blitzkrieg of content that has been bombarded with on the websites of NFT sites like OpenSea and Nifty Gateway in favor of a cleaner, more curated look. The idea, Glimcher explained, is that the interface should take a back seat to the projects that host it.

It is noteworthy that Verso was also created in collaboration with Palm Network, a new blockchain system that boasts a 99 percent reduction in energy consumption compared to other networks.

Glenn Kaino, <i>Salute (Generations)</i> (2021).  © 2021 Glenn Kaino Studios.  Courtesy Pace Gallery. “Width =” 1024 “height =” 576 “srcset =” https://news.artnet.com/app/news-upload/2021/11/Invisible_vlcsnap-2021-11-16-10h02m13s574-1024×576. jpeg 1024w, https://news.artnet.com/app/news-upload/2021/11/Invisible_vlcsnap-2021-11-16-10h02m13s574-300×169.jpeg 300w, https://news.artnet.com/app/ news-upload / 2021/11 / Invisible_vlcsnap-2021-11-16-10h02m13s574-50×28.jpeg 50w “sizes =” (max-width: 1024px) 100vw, 1024px “/></p>
<p class=Glenn Kaino, Invisible Man (Ceremony) (2021). © 2021 Glenn Kaino Studios. Courtesy Pace Gallery.

With the launch of Verso, Pace artists now have an open invitation to dip their toes into the NFT world and carte blanche to do what they deem appropriate, Glimcher said. (Will we get a Kiki Smith drop soon? Lynda Benglis NFT? It remains to be seen) But it is not a binding obligation; the artists on the gallery’s list are free to explore other platforms, just as Pace Verso will host projects by external artists.

Glimcher, it is worth pointing out, was especially proud of the name of its new platform, which came late in the process of bringing the thing to life. It’s both a nod to Metaverset and a reference to the word for the back of a painting.

“This,” he said, meaning the dawning world of crypto-art, “is the other side.”

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