Hulu will increase the price of its live TV subscriptions by $ 5 a month and add Disney + and ESPN + to the subscription level, the streamer informed subscribers on Friday morning.
As of December 21, all Hulu live TV subscriptions will include Disney + and ESPN + and will cost $ 69.99 each. month for the ad-supported offer and $ 75.99 per month. month for the ad-free version.
The price increase essentially lowers the price of what the Disney package with Hulu and live TV costs, as the package with the ad-supported live TV offer is currently $ 72.99 per month, while the ad-free offer is $ 78.99 per month. Current Disney package subscribers who have Hulu + Live TV will also see their package prices fall to match the new price changes, but unbound Hulu + Live TV subscribers will no longer have the option to opt out of the package.
Although Disney has not revealed the number of its subscribers opting for the package, the company reported earlier this month that Hulu has 43.8 million subscribers, of which 4 million were for the live TV subscription. Hulu + Live TV remains the strongest when it comes to average earnings per capita. user, averaging $ 84.89 per user, while the standard Hulu subscription averages $ 12.75 per user. user, according to Disney’s latest earnings report.
The December 21 changes will also increase the number of Disney + subscribers, where growth has seen a slowdown recently. Compared to the previous quarter, Disney + added 2 million subscribers to a total of 118 million subscribers. The average earnings per user for Disney + remains low compared to Hulu at $ 4.12.