Right from the start, former Nintendo of America President Reggie Fils-Aimé addresses the elephant in space: “I’m sure at this point you’re wondering what the former President and Chief Operating Officer of Nintendo of America is doing at. a Microsoft Xbox event? “
“I do not know what I am doing here either,” joked Fils-Aimé.
The former Nintendo president further added that he was joined by a collection of executives he calls friends and that he “competed hard against” as well as worked closely with to do things in the gaming industry.
Lots of Xbox fixtures was at hand: 343 Industries CEO Bonnie Ross, former executive vice president of Interactive Entertainment Peter Moore, former vice president of Microsoft Game Studios Ed Fries, and former chief Xbox Officer Robbie Bach participated in the roundtable discussion on past, present and future of creativity and innovation.
Fils-Aimé does a good job of moderating the discussion, and the conversation is quite interesting. It goes in depth about the birth of the Xbox and touches on the Sega Dreamcast and the emergence of online console games. The whole lecture is worth seeing.
At the beginning of the panel, the former Nintendo boss also does a good job of mentioning, well, Nintendo – and making a few references later in the lecture.
- “And certainly, I look back with great pride on the innovation I was a part of, whether it was the Nintendo DS with two screens, the touch screen, the first touch screen mass market device in the consumer electronics field, the work that I did with the Wii.”
- “And I have to sneak it in. During that generation, the Wii was the best-selling console.”
- “And of course the work I did with Switch …”
- When Moore talked about watching 3D sports on “hopefully” a Microsoft Surface in the future, Fils-Aimé said, “Maybe on your Nintendo 3DS.”
- Reflecting back to the Xbox launch, Fils-Aimé, who was not yet in the gaming industry, recalled, “I was the prototypical consumer who already had a PS2 in my house. I had an N64. I was thinking of a GameCube, but I did not actually buy a GameCube until I was already part of Nintendo. ”
This is perhaps the most time ever Nintendo and its products have been mentioned in a Microsoft event!