It seems that during the Black Friday shopping period it was not Contact or PS5 that sold like hot cakes, but instead became the less powerful Xbox Series X sibling, the $ 300 Xbox Series S. This is probably due to a few factors, including its price and the availability of retail sites like Amazon.
As reported by Business Insider, this news comes from Adobe Digital Economy Index which claims to have analyzed over 1 trillion visits to retail sites and also researched over 1,000 retailers on which items sold better than others. All of this data apparently indicates that the big winner of the Black Friday shopping season is the small Xbox Series S.
At first, this may seem surprising, but there are a few reasons why this smaller Xbox is doing so well. For one thing, it is actually available in many stores. Right now, it’s very hard to get your hands on a $ 500 PS5 or Xbox Series X. However, the Series S has been available for purchase in various stores for days now, including GameStop and Best Buy.
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Another thing that helps the Series S is the Game Pass. Between Forza Horizon 5, Halo infinite, and a large library of older and newer games, the service gives people a lot of things to play at a low price. Series S is also completely digital, so Game Pass is perfect for that.
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Finally, the lower price point definitely helps sell Xbox Series S consoles. I know a few people who would not normally buy a console so soon after release, or who never buy Xbox machines. But many of them have Xbox Series S consoles. When I ask why, the answer often boils down to “Well, it was cheap, and Game Pass seems like a great way to play new games and indie stuff.”
Interestingly enough, last year, Xbox boss Phil Spencer told Kotaku that he expected this, saying, “I think over the course of the generation, our expectation would be that price really matters and that you’ll see Series S sell more.”
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