“It’s a Fine Day” is a damn Japanese Kleenex commercial

In 1986, this Japanese Kleenex commercial appeared on television screens across the country. The advertising itself is quite simple. A creepy song, “It’s a Fine Day” plays, while a woman in a white dress sits next to a troll child, and a Kleenex mysteriously blows around in the wind. Many people were dissatisfied with the eerie nature of this advertisement and claimed that it was damned.

When people asked for the commercial to be taken off the air, rumors began to circulate: “One claimed that the entire film crew met untimely deaths in freak accidents. Another reported that the ogre child had died immediately after filming. Still others circulated “that the actress, Keiko Matsuzaka, died, was admitted to a psychiatric hospital after a mental breakdown or became pregnant with a demon baby.” All these rumors were no doubt proved true.

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