Art Basel shows Cheeto’s dust exhibition on megayacht

This whole concept is dangerously cheesy.

The internationally acclaimed showcase Art Basel Miami Beach will this year end its final day with a Cheetos host exhibit featuring art made from orange dust from its iconic puffed cornmeal snack, a remnant formally known as Cheetle.

LL Cool J’s lifestyle brand, Rock the Bells, is helping to present the event alongside Cheetos, and partners are promoting it as “one of the most anticipated events at Art Basel 2021 on the Seafair Mega Yacht.”

The five-four trash food-dusty extravaganza will not only feature eight new, original Cheetle-based pieces by street artist Lefty Out There, but five DJs, “Cheetos-inspired activations”, activities on board and an open bar, all on board 220-foot, four-story yacht, according to the strangely normal-looking Eventbrite side.

“His distinctive antics are at the forefront of virtual creativity and have won international acclaim,” Rock the Bells tweeted to promote the Cheeto-using artist.

cheeto art basel exhibition
The event will be co-hosted by LL Cool J’s lifestyle brand, Rock the Bells.
Lent by Rock The Bells

“Who said you can’t play with your food?” an automatically sounding voice told in another tweeted advertising clips.

On Saturday, December 4, the event is free with registration. A more exclusive bash may follow, even if it appears to be by invitation only.

Quotes from company employees in Cheetos’ parent company Frito-Lay are hilariously dry and barely lean into the possibilities of the extremely memorable event.

cheeto art basel exhibition
The advertising material around the event is shockingly dry.
Lent by Rock The Bells

“Over the years, fans have used Cheetos as inspiration for so many different things, from fashion to beauty to culinary and more,” commented Frito-Lay North America, senior marketing director Jessica Spaulding, Food & Wine reported. “Now we’m excited to see how Cheetle – the orange dust that our fans proudly wear at their fingertips – is brought to life at Art Basel through the incredibly talented Lefty Out There’s artwork.”

Of course, Twitter immediately mocked the cheesy project, comparing it to 2019’s gaffed-up banana, which ended up selling for $ 120,000.

“$ 120,000 banana: I’m the dumbest you’ve ever seen and I’m coming to Art Basel Cheetos: hold my beer.” tweeted one person.

“How the hell did we get here with the Cheetos ??” added another.


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