Coffee and exercise shops open on the first floor of Chattanooga’s new River Rock apartments

One of Chattanooga’s largest new apartment complexes, which opened to residential tenants last month, will soon offer both a coffee shop and fitness facility, as the first retail tenants in the five-building complex take shape in the city center.

Just Love Coffee Cafe and a Hotworx exercise and fitness facility will open next year on the first floor of the River Rock apartments built at Walnut and Fourth Streets in downtown Chattanooga. The Beach Co., a real estate developer based in Charleston, South Carolina, is building 163 apartments on the top floors of the River Rock complex with mixed use, which will also include 16,000 square feet of commercial space on the ground floor built on one of the former Unum employee parking lots in the center.

“We know this location will be a delicious addition to the Chattanooga area,” said Robb Webb, CEO of Franklin, Tennessee-based Just Love Coffee, which operates 26 locations, including 10 in Tennessee. “As a Tennessee-based brand, we’ve been eager to open a location in the Chattanooga area.”

The cafe’s 2,027 square meter location is expected to open in the summer of 2022 and will offer specialty coffee drinks, in addition to breakfast, lunch and dinner, including a waffle with chocolate cake batter, a waffle omelette called “wOmeletten” and a quinoa – Veggie wrap.

Next fall, Hotworx will open a 1,922-square-foot fitness center in River Rock that will offer a virtual-trained workout program designed to allow users to experience the benefits of infrared heat absorption while completing a 30-minute or 15-minute isometric workout. high-intensity interval workouts. Hotworx franchisee Josh Snyder said Hotworx uses a patented sauna that combines heat, infrared and exercise, called “3D training,” to create a workout unlike any other fitness program.

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Photo by Dave Flessner / The Beach Co., which develops River Rock at Walnut and Fourth Streets in downtown Chattanooga, has begun renting the first of the 163 apartments. The complex will include business premises on the first floor and three floors with studio, one, two and three bedroom apartments in five buildings.

“Wellness and innovation are the driving forces behind Hotworx’s brand, and we’re excited to help our members reach their health and fitness goals more effectively at our new downtown location at River Rock,” said Snyder.

Alan McMahon, development manager at The Beach Co., said the new retailers – and others the developers hope to lure to downtown development – are attracted to the location of River Rock within a few blocks of the Walnut Street Bridge and within walking distance. of most of downtown.

“River Rock’s location along Third Street and Fourth Street has added energy to the Riverfront District and is creating a vibrant community of diverse tenants that locals and visitors can enjoy,” McMahon said.

The first tenants at River Rock began moving into apartments in November, though some of the apartments are still under construction. Terri Gizzi, community director for River Rock, said two of the five buildings are now occupied, “and there has already been a great demand for these apartments.”

River Rock offers amenities such as a rooftop patio, a fitness center, a dog park and a pet spa, and a residents’ club room.

The 508-square-foot studio apartment starts at $ 1,150 per person. month; 747 square feet, one-bedroom units are rented for $ 1,550 a month; 1,127 square feet, two-bedroom units start at $ 2,050 a month, and three-bedroom units as large as 2,251 square feet will rent for up to $ 3,500 a month.

River Rock is the first project for The Beach Co. in Chattanooga, though the developer in South Carolina has built similar projects in 20 other southeastern cities.

Dan Doyle, senior vice president and chief operating officer of The Beach Co., said he hopes to complete the last of the five buildings in the River Rock complex in February.

Despite a slowdown in some commercial and office demand in downtown Chattanooga, after major employers like Unum, TVA and BlueCross switched to more teleworking, Doyle said River Rock “has had a great response.”

“I think people are attracted to the building type and the many different unit types we offer,” he said. “This is not just a single building. It’s five separate buildings, and each building is a little bit different. I think we’re really taken big steps to add and contribute to the neighborhood, and we’re thinking of designing each building a a little bit different we have been able to create a very special place to live, work or shop. “

Contact Dave Flessner at or at 423-757-6340.

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Contributed photo by The Beach Co. / River Rock is an apartment and commercial development being built in the center of Chattanooga.


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