Comscore has launched Comscore Everywhere, a new suite of measurement tools designed to provide a comprehensive overview across streaming, linear and digital.
The product is a preventive attack on Nielsen’s upcoming Nielsen One launch, which is expected by the end of this year. Nielsen is still the market leader in third-party measurement, but it has been subjected to intense criticism of its methods in recent years. Comscore has expressed confidence in its ability to cover the market share gap between the companies, and it has signed on to provide at least alternative data to a large number of large media and technology companies. Comscore, Nielsen and other third-party vendors struggle with a dramatically evolving media environment, with most companies keeping viewer data extremely close to the West.
At the heart of Comscore Everywhere is its common comparable metric, which the company calls “audience definition” across media and screens powered by a unique dataset and method.
“Consumers are not thinking in terms of linear versus streaming versus digital – they are thinking about content,” said David Algranati, the company’s product manager. “Measurement must reflect that reality, and with today’s launch, Comscore is the only measurement company with the experience, scope, technology combined with unique big data assets, innovative methods and the best-in-class services to deliver on the cross-platform media measurement of the future.”
Comscore said plans to continue working with partners to refine the method once the new offering is on the market.
“As the fragmentation of consumers’ media consumption habits accelerates, the need for a holistic audience intelligence platform is more urgent than ever,” said CEO Bill Livek. “With the launch of Comscore Everywhere, we’ve taken the lead in delivering the currency of the future.”