Kevin Costner’s Yellowstone breaks records as 9.3 MILLION tunes in to watch the season 4 final

Kevin Costner’s Yellowstone set new rating records with its season 4 finale on Sunday, with more than 11 million viewers tuning in – the highest ratings since the 2017 Walking Deads season 8 premiere.

The drama takes a break from television’s typical New York City or LA environments to focus on a true American family in Montana who are fighting to protect their cattle ranch from land-grabbing invaders.

The non-woke Paramount series, first aired in 2018, has been the best cable TV base with over 7 million viewers in the week of December 6th. It was surpassed only by the 13 million attracted by the New England Patriots versus Buffalo Bill’s football game, surpassing FOX Channel’s The Five, Special Report starring Brett Baer and Tucker Carlson Tonight.

On January 2, it became the most-watched program on television since The Walking Dead season 8 premiered on AMC in October 2017, which drew 11.4 million viewers.

Yellowstone’s finale, which aired on Paramount Network and CMT, was watched by 10.3 million people, while Paramount Network’s extras increased the numbers to more than 11 million viewers – 81 percent higher than the season three finale’s 5.2 million.

The season 4 finale of Kevin Costner's Yellowstone garnered a total of 11 million viewers across platforms on Sunday, surpassing viewership in the season 3 finale and closing in on The Walking Dead's record for most-watched TV shows, which it established with its season 8 premiere in October 2017 with 11.4 million viewers

The season 4 finale of Kevin Costner’s Yellowstone garnered a total of 11 million viewers across platforms on Sunday, surpassing viewership in the season 3 finale and closing in on The Walking Dead’s record for most-watched TV shows, which it established with its season 8 premiere in October 2017 with 11.4 million viewers

Pictured from left to right on the front porch - Beth Dutton (Kelly Reilly), John Dutton (Kevin Costner), Monica Long (Kelsey Asbille) and Jamie Duttong (Wes Bentley).  Front Row - Kayce Dutton (Luke Grimes) and Rip Wheeler (Cole Hauser)

Pictured from left to right on the front porch – Beth Dutton (Kelly Reilly), John Dutton (Kevin Costner), Monica Long (Kelsey Asbille) and Jamie Duttong (Wes Bentley). Front Row – Kayce Dutton (Luke Grimes) and Rip Wheeler (Cole Hauser)

Yellowstone ended its fourth season with 9.3 million viewers watching live on their television, nearly doubling the 5.2 million that lined up for the end of season 3 in August

Yellowstone ended its fourth season with 9.3 million viewers watching live on their television, nearly doubling the 5.2 million that lined up for the end of season 3 in August

‘Yellowstone continues to break records with more than 11 million viewers tuning in to the season finale, proving that we’ve hit a cultural nerve – from the country’s center to each of the coasts – and still have plenty of room to grow linearly , said Chris McCarthy, President and CEO, ViacomCBS Media Networks.

‘Our strategy of franchising Yellowstone into a universe of series to boost the growth of Paramount + is already exceeding expectations, and 1883 and the Mayor of Kingstown have proven to be two of the best titles.’

Social media coverage of the season 4 finale rose 115 percent and was the most talked about show across platforms, according to Deadline.

Co-creator Taylor Sheridan, 52, who writes his screenplays from a ranch in Weatherford, Texas, has ridden the show’s rising wave of popularity, publishing the Yellowstone prequel of 1883 and the Mayor of Kingstown, about two Michigan brothers who serve as a link between prisoners and the surrounding community in a city with multiple prisons on Paramount + in December and November, respectively.

Sunday's Yellowstone season 4 finale reached 11 million viewers in total, making it the most watched show in the last 5 years.  The Walking Dead's Season 8 premiere in October 2017 set an all-time record of 11.4 million viewers.  A scene from the show is depicted

Sunday’s Yellowstone season 4 finale reached 11 million viewers in total, making it the most watched show in the last 5 years. The Walking Dead’s Season 8 premiere in October 2017 set an all-time record of 11.4 million viewers. A scene from the show is depicted

Launched three years ago, it was gaining momentum in the Nielsen D markets – the least popular TV markets, such as Albany, Georgia or Missoula, Montana, as opposed to ‘Nielsen A’ markets such as Los Angeles and New York City. – in a fourth place among viewers between 25 and 54 in that designation.

In the ‘Nielsen A’ markets, it did not even crack the 50 most-watched shows, according to the Wall Street Journal.

When McCarthy took over ViacomCBS in 2019, he moved the show’s slot from Wednesdays to Sundays and began advertising for it on the network’s other channels, such as MTV and CMT.

“We had to do things that would signal that the show has coastal appeal,” McCarthy told the Journal.

‘It is a misconception to think that you can only play to the coast or the center. The question is: How do you play for both? ‘

Co-creator Taylor Sheridan, 52 (pictured), is writing his scripts from a ranch in Weatherford, Texas, has ridden the show's rising wave of popularity, publishing the Yellowstone prequel of 1883 and the Mayor of Kingstown for Paramount + in December and November, respectively.

Co-creator Taylor Sheridan, 52 (pictured), is writing his scripts from a ranch in Weatherford, Texas, has ridden the show’s rising wave of popularity, publishing the Yellowstone prequel of 1883 and the Mayor of Kingstown for Paramount + in December and November, respectively.

Now the viewers of the series are more evenly distributed, with 28 percent of its season 4 finalists in A-markets and a further 28 percent in D-markets.

David Glasser, CEO of 101 Studios, which produces Sheridan’s shows, said that both city and country viewers can appreciate Yellowstone – ‘it does not matter where you sit, on the coast or in Central America, it’s about protecting your family. ‘

But the show depicts a lifestyle unfamiliar to coastal viewers, with armor on ranch landscapes and long scenes of cowboys elegantly arguing with cattle.

Yellowstone depicts contemporary struggles that are far too real for Central American viewers in these D-markets, such as rural development and the clash between landowners and government over management

Yellowstone depicts contemporary struggles that are far too real for Central American viewers in these D-markets, such as rural development and the clash between landowners and government over management

And Yellowstone depicts contemporary struggles that are far too real for Central American viewers in these D-markets, such as rural development and the clash between landowners and government over management.

Kevin Costner’s character, Patriarch John Dutton, put it bluntly in episode 7 of season 4: “there’s a war on our way of life.”

‘They will tell you that the country’s only hope if they are to be its steward. The ugly truth is that they want the land, and if they get it, it will never look like our land again. ‘

‘I am the opposite of progress. I am the wall as it strikes, and I will not break it. ‘

Lafayette, Indiana had the highest percentage of Yellowstone viewers in the country when season 1 first aired in 2018. Jim Hedrick, 62, who lives there and works for Horizon Ag Consulting with farmers throughout the Midwest, said the show touches on topics , which he can relate to, close to his own experience.

“They are really digging into some parts of the culture that are in danger in this country,” he told the Journal.

Co-created by Taylor Sheridan and John Linson, Yellowstone is the cornerstone of a fast-growing Taylor Sheridan universe on ViacomCBS. It was used to successfully launch two new Paramount + series from Sheridan this season, Yellowstone prequel 1883 as well as Mayor Of Kingstown, both of which received linear broadcasts on the Paramount Network behind Yellowstone in addition to their streaming runs on P +.

Yellowstone, along with the other Taylor Sheridan series, is co-produced by 101 Studios and MTV Entertainment Studios. David C. Glasser, Stephen Kay and Ron Burkle produce for 101 Studios alongside John Linson, Art Linson, Sheridan, Costner and Bob Yari.

“It’s incredibly rewarding to see the Yellowstone crowd continue to expand, even as we near the end of our 4th season,” Glasser said. ‘This expansion is a true testimony to the original voices and the universe that Taylor created. Our partners at ViacomCBS and MTV Entertainment Studios have supported Taylor’s universe by using linear and Paramount + to nurture each other and continue to build viewership. ‘

Yellowstone follows the Dutton family, led by John Dutton (Costner), who controls the largest contiguous ranch in the United States, under constant attack by those it borders – land developers, a Native American reservation, and the United States’ first national park.

In addition to Costner, the Yellowstone’s fourth season ensemble crew included Luke Grimes, Kelly Reilly, Wes Bentley, Cole Hauser, Kelsey Asbille, Brecken Merrill, Jefferson White, Forrie Smith, Denim Richards, Ian Bohen, Finn Little, Ryan Bingham, and Gil Birmingham with Will Patton. .

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