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Susanna Reid overtakes Holly Willoughby as the highest paid woman on television after signing a new £ 1.1m ITV deal.

SUSANNA Reid is now the highest paid woman on British television, thanks to a big new deal to stay on Good Morning Britain.

Her deal, believed to be worth around £ 1.1 million a year, means she now earns more than This Morning host Holly Willoughby, who is said to be worth £ 730,000 a year.

Susanna Reid has signed a mega new deal with ITV worth 1.1 million pounds

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Susanna Reid has signed a mega new deal with ITV worth 1.1 million poundsCredit: Goff

Susanna’s contract with ITV expired in November, but she dug her heels in and refused to commit before finally putting the pen to paper on the massive deal this week.

A source said: “Susanna’s previous event actually ended a short time ago and negotiations have been underway, but she kept ITV sweating a bit.

“She knows she’s a big part of the show and is also increasingly involved in the daily decisions along with her presentation role.

“In addition, there is already uncertainty about who will be a long-term co-anchor after Piers Morgan left last year, so she was definitely in a strong position.

“The bosses value her highly and wanted to keep her, but she did not agree immediately.

“She has certainly played a strong negotiation game and it has worked for her.

“Internally, it looks like she’s now the highest paid female presenter on the network.”

Susanna Reid is now ITV's best-earning female presenter
Susanna Reid is now ITV’s best-earning female presenter

Mother-of-three Susanna, 51, joined Good Morning Britain in 2014 as part of a major breakfast renovation of ITV.

She was joined by Piers Morgan a year later after his guest presentation.

The couple formed a popular and very successful partnership that helped raise ratings consistently to catch up with longtime rival BBC Breakfast.

But Piers, 56, left the show last year, leaving Susanna without a permanent co-star and eager to cement herself as the top character on screen.

She has since been paired with longtime speakers Ben Shephard, Kate Garraway and Ranvir Singh plus guest hosts including Richard Madeley and Adil Ray.

Other top stars on ITV include Amanda Holden and her Britain’s Got Talent co-star Alesha Dixon.

But the highest-paid faces in general are still believed to be Ant and Dec, whose golden handcuffs deal with the broadcaster is said to be worth £ 40 million between them in a three-year deal.

It costs £ 6.6 million each to host ITV’s biggest entertainment show Britain’s Got Talent, I’m A Celebrity. . . Get me out of here! and Saturday Night Takeaway.

This week, the duo is also launching a brand new quiz show, Limitless Win.

An ITV representative declined to comment on Susanna’s new contract.

ITV executives were desperate to hold on to Susanna Reid after her previous contract expired

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ITV executives were desperate to hold on to Susanna Reid after her previous contract expiredCredit: Rex
Holly Willoughby was formerly ITV's best female earner at £ 730,000

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Holly Willoughby was formerly ITV’s best female earner at £ 730,000Credit: Rex
Amanda Holden earns around £ 700,000 from ITV and also has a role at Heart FM

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Amanda Holden earns around £ 700,000 from ITV and also has a role at Heart FMCredit: Rex
Alesha Dixon's earnings from ITV are around £ 450,000

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Alesha Dixon’s earnings from ITV are around £ 450,000Credit: Getty
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