China allows cinema premiere for Disney’s ‘Encanto’ – but the film flops anyway

China has allowed the cinema release of Disney’s animated films Charm, but the film still flopped in the Chinese box office.

Disneys Charm – the first Hollywood film to be released in cinemas on the Chinese mainland in 2022 – did not manage to make a big wave during the opening weekend, according to a report by Global Times.

The film earned an estimated 17.53 million yuan – equivalent to just over $ 2,740,000 – from Sunday, according to ticket platform Maoyan. Meanwhile, the three best Chinese films were reportedly Embrace again, Another me, and G Storm.

Encanto had previously topped the most-anticipated list among the 11 films released on Friday.

“Here is only the work of art, for people who wanted to grab it. Made this to celebrate the opening of Encanto in China and to thank our Chinese fans. Hope fans in China enjoy the magic and colors of Encanto!” the film’s director Byron Howard tweeted Saturday to celebrate it Charms debut in China.

Disney is reportedly trying to produce films that “calm people’s hearts” during the Chinese coronavirus pandemic – similar to their 2020 film Soul, which did well in the Chinese box office – notes the Chinese state-run media.

In contrast to Charm, Soul had performed very well at the box office, reportedly relying on a good story. The film was also word of mouth among Chinese cinemagoers as there was not much marketing or promotion around Soul before it is published.

Soul had drawn 376 million yuan (nearly $ 59 million) into the mainland China ticket office, according to Maoyan. The film had also achieved a high score of 8.7 out of 10 on the Chinese media review platform Douban.

In the meantime Charm has only scored 6.5 out of 10, with many of the Chinese audience reviews allegedly commenting that some of the plots in the film did not make sense.

You can follow Alana Mastrangelo on Facebook and Twitter at @ARmastrangelo, and on Instagram.

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