Men’s salons have gone like mushrooms at a rapid pace. Beauty guru Shahnaz Husain talks about the importance of caring for men and how they can keep themselves.
Men realize the importance of appearance; that seeing the best possible gives confidence, which is very necessary in today’s competitive career world. In addition, there are many jobs where appearance counts, such as PR, media relations, front office jobs, marketing and sales, jobs in hotels, tourism, television, modeling and the fashion industry. Exposure to TV commercials and global trends are some other factors that have contributed to the demand for male care products and salon care.
Yes, men have definitely become more aware of their appearance. They spend much more time on care. It is estimated that a man on average spends an hour and a half in a salon today, compared to just 30 minutes a few years ago. A man’s skin is just as vulnerable as a woman’s and needs just as much care. In fact, men spend more time outdoors in the sun. Exposure to the sun, air pollutants, chlorinated water, air conditioning, stress, all affect the skin, give rise to skin problems and even accelerate skin aging. Male skin is also more vulnerable to problems like acne. But men are most concerned about hair problems, especially hair loss.
Men need their own personal space and expert care for care. There is nothing like a massage to reduce fatigue and stress.
I believe a man needs a few versatile products, rather than several products for routine care. For example, an aftershave cream that moisturizes and also refreshes the skin will be an advantage.
A man’s skin is harder than a woman’s skin, but men also spend more time outside. Therefore, male skin is more exposed to sun and environmental influences. Sunscreen, hair tonic and hair styling products are also more popular among men. Men’s products should be easy to use and should not lead to a time consuming routine.
Two of the most important aspects of a daily routine for men are cleansing and sun protection. Cleansing at night is of utmost importance, to remove all the contaminants that have been deposited on the skin during the day. Applying sunscreen before going out in the sun plays an important role in preventing UV radiation damage. Men have also become more aware of good health and fitness. A good appearance is a result of good internal health and regular external care. Yes, that goes for men too.
About the Author: Shahnaz Husain is the founder of Shahnaz Husain Cosmetics.
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