Mona Lisa Immersive goes to Marseille – ARTnews.com

First it was van Gogh, then it was Monet. Now it’s Leonardo da Vinci Mona Lisa who will have his own immersive installation. An experience with the theme of iconic painting is on its way to the Palais de la Bourse in Marseille, France.

The immersive installation is jointly organized by the Louvre and the Grand Palais Immersif, a new initiative of the Grand Palais. The show opens on March 10 and serves as a test run for the Grand Palais Immersif team, which is preparing to unveil a new immersive exhibit space after extensive renovations. Réunion des Musées Nationaux-Grand Palais (RMN), which operates the Grand Palais, told Kunstavis in January that the Immersif project has “the ambition to become a key player in the new digital exhibition market”, a slice that the Louvre apparently wants to share.

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View of the Louvre Gallery

The immersive show will have six components covering different themes, according to a Grand Palais blog post: the iconic status of the portrait, the theft of 1911 Mona Lisa and how it was found, the influence of Mona Lisa on other works, the technique that Leonardo used to make the famous painting, and a part of the artist’s life.

Tickets for Mona Lisa experience will cost around $ 17, which is about how much it costs to go to the Louvre to see the painting itself in person. Still, it’s a coup compared to van Gogh’s immersive experience, where adult tickets cost $ 36 each. The Van Gogh experience has earned millions of dollars during its run in North American cities.

Roei Amit, the director of the Grand Palais Immersif told Kunstavis, at Mona Lisa the show will include “sensory surroundings, narrative projections and many interactive experiences.”

This is not the first time that RMN is organizing a digital exhibition. The 2016 show “Eternal Sites” at the Grand Palais reconstructed the UNESCO World Heritage Sites that had been damaged by ISIS in Syria and Iraq. And in 2020, “Pompeii” offered a digital re-creation of the ancient city. Several in-depth exhibitions are on the way, including one focusing on the work of Czech artist Alphonse Mucha organized in collaboration with his foundation.

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