SRAM has announced that they have acquired the cycling computer brand Hammerhead. The transaction was completed on December 30, 2021 for an undisclosed amount, but was announced today. Hammerhead will remain an independent brand within the SRAM portfolio. Hammerhead was founded in 2013 by Piet … Read More

Kitsbow has revealed that from January 3, it was purchased from previous shareholders by its employees. Starting 10 years ago, Kitsbow has increased its production with a shift to US production in 2019 with a complete stop to offshore-made clothing in 2021. Employee-owned companies give … Read More

YT has announced a new version of its Izzo trail bike that cuts the rear hike from 130mm down to 120mm. All 3 Core models of Izzo currently share 130mm of travel front and back and last year YT launched the Blaze version, which increased … Read More

Effetto Mariposa has launched a new range of products with sunflower seed chain lubricant, pine oil degreaser and a biodegradable cleaner. Last year, Effetto launched Mariposa first plant-based tire sealant and now it is launching more environmentally friendly products. The first new product is the … Read More

You may not have heard of Mason before. They are a small British brand with a range of road, gravel and adventure bikes, all with curly handlebars. But now they have brought their first flat-bar mountain bike, Mason Raw. It’s a hardtail with a steel … Read More

You may not have heard of Mason before. They are a small British brand with a range of road, gravel and adventure bikes, all with curly handlebars. But now they have brought their first flat-bar mountain bike, Mason Raw. It’s a hardtail with a steel … Read More

Porsche has expanded further into the e-bike market after securing a majority stake in Greyp. After revealing his own eMTBs made by Rotwild earlier this year Porsche has now increased its stake in Greyp, a Croatian electric bicycle company. Previously, Porsche had bought 10% of … Read More

In 2020, Jill Kintner launched her Mind Maintenance project, which encouraged fans to stimulate their creativity and step back from the daily work of getting brain care. Now Mind Maintenance is back, and over the next few weeks, Kintner will release three design templates that … Read More

After his horror crash in June, Gee Atherton has shared his latest injury update as he continues to recover. This was the biggest crash of my career and I have had many crashes! Rehabilitation and return to sports is always a big challenge after an … Read More

It would be fair to say that mountain bikers everywhere have had a bad experience with a changer at some point, which is what drove Cedric Eveleigh from Lal Bikes to create Super Drive, a drive system that separates the two functions in standards. derailleur … Read More