Book Truck launches to promote reading skills and reading among children in border communities

SAN DIEGO (Border Report) – The Mexican Consulate in San Diego is rolling out the book truck Cinco de Mayo in an effort to promote literacy and reading – especially in Spanish – among children.

One of Mexico’s most popular wrestlers showed up at the Mexican Consulate in San Diego to promote the book truck and reading skills. (Salvador Rivera / Border Report)

The unveiling was attended by two of Mexico’s most acclaimed writers and one of the country’s most popular wrestlers, El Hijo del Santo.

“If the image of El Santo helps promote reading among young children, I’m happy to be a part of the effort,” he said.

The wrestler, who is the son of the most iconic sports figure ever in Mexico, El Santo, also said the project would do wonders for children in the Latin American population.

The truck is expected to visit various communities along the border and make books available for reading and purchase at a minimal cost of $ 1 or $ 2, according to Carlos González Gutiérrez, Mexico’s Consul General in San Diego.

“This is an effort, a systematic effort on the part of the Mexican government to promote our language, to promote our culture … the reading, ”Said González Gutiérrez. “By encouraging reading in Spanish, we encourage, especially to the next generation, to get closer to their culture, to give them their identity, their self-esteem.

González Gutiérrez said the book truck is also a way to get in touch with other Latinos.

“It’s also a way to reach out to Latinos of other origins, language is what brings us together, language is the core of our culture, language is what gives us our identity,” he said.

The Consul General said that efforts will be repeated in other regions throughout the United States and Mexico.

“We focus on books for children and young adults, the next generation, and make sure they enjoy reading in Spanish, and they sharpen their Spanish language skills, and most importantly, they feel proud and they feel proud. of their culture and community of their origin, “said González Gutiérrez.

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