Comcast and WarnerMedia have renewed their carrier agreement covering large cable networks such as TBS and TNT and have also added Xfinity distribution to streaming outlet CNN +.
The companies said the multi-year agreement includes linear transport of TBS, TNT, CNN, Cartoon Network, Adult Swim, TCM, truTV, HLN and CNN en Español as well as on-demand and TV Everywhere programming. Comcast is the No. 1 U.S. cable provider reporting 18.55 million private pay-TV customers in September last year.
In addition to linear transport, the soon-to-be-launched streaming service CNN + will also be integrated into Xfinity X1 as well as connected TV service Xfinity Flex and XClass smart TVs later this year. The agreement is the first distribution agreement for CNN +, which plans to be launched during the current quarter.
The deal follows another major transport deal signed by Comcast and another media giant with large streaming stocks: Disney. That pact was announced in late November last year.
“We are so excited to continue our long-standing relationship with Comcast and deliver the best-in-class storytelling, key news and premium sports to millions of customers,” said Scott Miller, EVP for Business and Legal Affairs for WarnerMedia. “It’s an exciting time in our industry, where we continue to put consumers at the center of where and how they are informed and entertained. Comcast’s position as both a pay-TV provider and app platform complements our core business of linear TV. and new streaming companies. “
Comcast has been among the most aggressive pay-TV operators when it comes to integrating streaming services into Xfinity offerings. The company’s premise is that the less friction it creates for customers, the more likely they are to stay within Comcast’s ecosystem, where they can be served advertising and additional services. Comcast can also participate in revenue from subscriptions originating from its platforms, in a setup similar to that of streaming technology providers like Roku or Amazon. An agreement to integrate WarnerMedia’s HBO Max into Xfinity was announced in December 2020.
“WarnerMedia has been a great partner over the years, and we’re excited to give our Xfinity customers access to their content across our industry-leading platforms, ”said Rebecca Heap, Comcast Cable’s SVP Consumer Products and Proposals.
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