NEW YORK, August 19, 2021 / PRNewswire / – The digital education publishing market is expected to grow as well USD 9.03 billion during 2021-2025, expanding with a CAGR of almost 16%. The report also sheds light on the impact of the COVID-19 pandemic on the market and the new opportunities and challenges that market participants can expect. The report provides a thorough analysis of the dominant market players, including Bertelsmann SE & Co. KGaA (Germany), Cengage Learning Holdings II Inc. (U.S)and Georg von Holtzbrinck GmbH & Co. KG (Germany).
The report provides a detailed analysis of the impact of the COVID-19 pandemic on the market in optimistic, probable and pessimistic forecast scenarios.
Digital Educational Publishing Market: Innovative marketing strategies from digital education content publishers
Major digital education content publishers in the market are adopting innovative strategies to promote their products and services among students and faculties. For example, Cengage Learning Holdings II Inc. launched a new subscription model called Cengage Unlimited. It offered full access to more than 675 courses and 20,000 digital titles in 70 disciplines at the expense of 119.99 USD pr. term. The Cengage Unlimited subscription model attracted many educational institutions such as University of Missouri, Liberty Universityand Ultimate Medical Academy during AugustNovember 2018. Similarly, VitalSource Technologies LLC announced its plans to simplify its course program integrations by removing barriers to entry for users and streamlining the administrative setup for institutions. Such innovative strategies help vendors expand their customer base, thereby promoting the growth of the global digital education market for publishing.
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According to Technavio, the growing support for digital education through government initiatives will have a positive impact on the market and contribute to its growth significantly during the forecast period. This research report also analyzes other important trends and market drivers that will impact market growth in 2021-2025.
Digital Educational Publishing Market: Increasing support for digital education through public initiatives
Governments around the world are taking various initiatives to increase the penetration of digital technologies in the education sector. For example, the EC announced the Digital Education Action Plan for the Development of Digital Competence in the Education Sector in the EU countries. The plan focuses primarily on the adoption of digital technology units in educational institutions and the development of digital literacy and skills in students. Corresponding developing countries such as China and India promotes the use of technology-supported education through various programs. Many such government support initiatives are increasing the growth of the global digital education market for publishing.
“Factors, including an increasing shift towards content adaptation and the growing influence of data analysis in digital education, will further help to spread the market growth in the forecast period,“according to Technavio.
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Digital Educational Publishing Market: Segmentation Analysis
This market research report segments digital educational publishing market of End User (K-12, Higher Education and Business and Skills Based) and Geography (North America, Europe, APAC, South Americaand MEA).
North America led the digital education publishing market in 2020 followed by Europe, APAC, South Americaand MEA, respectively. During the forecast period, North America is expected to record the highest incremental growth of 41% due to the growing adoption of the bring your own device (BYOD) policy, particularly in the United States and Canada.
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