We’ve all seen it. Influencers who publish videos about their thousands of shopping trips or house tours in multi-million dollar mansions are becoming a common occurrence in the social media landscape. Of course, this immense consumption only leads to higher views and ultimately more cash flow. But how does watching the rich get richer affects the average viewer?
Recently, studies have shown that seeing these influencers spend on social media ultimately uses us on equally junk purchases. Does anyone really need a collection of designer perfumes that run at $ 200 per bottle an ounce? Or what about cheap clothes worth $ 1,000? Here is what researchers believe is the consequence of following wealthy influencers on social media.
Rise of luxury-focused content on social media
On YouTube, you are bombarded with influencers bragging about their wealth before you can even search for a bread baking video. It is becoming more and more common for influencers to become transparent about their financial success. Some content creators even release videos that reveal how much cash they collect monthly.
Be it TikTok or YouTube, viewers can not help but eat up this content. Seeing the elite spend their wealth as you have always wanted is nothing short of addictive. It is undoubtedly enticing to see how people make a fortune creating TikToks or Instagram posts. Thus, a cycle is created where viewers see wealthy influencers spend, giving them even more money to spend and create content for their viewers.
Unfortunately, the effect of seeing these luxurious shopping trails only encourages the materialistic needs of the average viewer. The result? Use on clothes or products that you probably would not have if you did not watch the one YouTube clothes pull video.
Psychological effects of seeing influencer content
According to a 2007 study by the Journal of Neuroscience, researchers found that a person’s brain, when it comes to making money, resembles a drug addict’s brain when he uses cocaine. The thought of being rich can immediately lead to an outbreak of dopamine.
Brian Knutson, a professor of psychology and neuroscience at Stanford University, noted, “We found out very quickly that nothing had an effect on people like money – not naked bodies or corpses. It got people together. Just as food gives dogs motivation, money gives it to humans. ”
In addition, it has been reported that even watching too much social media content about money can create a large amount of stress. Licensed psychotherapist Joyce Marter explained, “It can also give rise to anger and resentment over how systemic racism, sexism, discrimination or marginalization may have affected someone’s financial life in very different ways than a privileged person.”
What we do not see in the content of influencers
Be it a Kardashian photoshopping of their hoists or couple loggers with secretly failing relationships, not everything we see online is the truth. When you see influencers on social media, it’s all too easy to forget the actual difficulties or setbacks that these stars can endure.
Joyce Marter added: “It’s important to maintain perspective and recognize that we only see part of the picture and to know that every person and business leader has struggled as well.”
Clearly, the safest way to avoid influencers ’high-life content would be to avoid social media altogether. However, it is clearly easier said than done. As Marter suggested, if you do not seem to be following your go-to dopamine boost, keep in mind that not everything is as big as influencers on social media make it work. Reminder, no, you do not need that $ 70 light.
Are you addicted to luxury house trips and shopping? Which wealthy influencers on social media are you most envious of? Tell us who you hate to love in the comments below!
Disclaimers for mcutimes.com
All the information on this website - https://mcutimes.com - is published in good faith and for general information purpose only. mcutimes.com does not make any warranties about the completeness, reliability, and accuracy of this information. Any action you take upon the information you find on this website (mcutimes.com), is strictly at your own risk. mcutimes.com will not be liable for any losses and/or damages in connection with the use of our website.