Blasting ghosts is still a pretty lucrative business after almost 40 years.
On its way into the Thanksgiving weekend, the latest attempt to revive “Ghostbusters” drew a significant audience to theaters, while the award-winning “King Richard”, like most dramas of the pandemic era, struggles.
With a reverence for nostalgia and a few high-profile cameos in its arsenal, “Ghostbusters: Afterlife” opened above industry expectations with $ 44 million in ticket sales from 4,315 locations, according to the studio’s ratings on Sunday. The Sony movie is shown exclusively in cinemas.
“Afterlife”‘s first weekend is actually behind Paul Feig’s “Ghostbusters” with Melissa McCarthy and Kristen Wiig, which had a $ 46 million opening in June 2016. Aside from the somewhat unpredictable pandemic-era movie habits, the crucial difference is that “Afterlife” “cost about half as much to make.
The weekend’s second high-profile offer did not go so well. “King Richard,” the well-publicized drama starring Will Smith as the father of tennis greats Venus and Serena Williams, earned $ 5.7 million from 3,302 locations, missing nearly half of its modest expectations. The Warner Bros. movie was released simultaneously on HBO Max and in theaters.
Although traditional blockbusters have managed to attract a decent audience, dramas have struggled disproportionately during the pandemic. Most have debuted in the $ 3 million range. One of the more successful launches was the Aretha Franklin biography “Respect”, which opened at $ 8.8 million.
Meanwhile, in limited edition from A24, Mike Mills’ “C’mon C’mon” had one of the best limited platform debuts since February 2020 with $ 134,447 from 5 screens. In the film, Joaquin Phoenix stars as a man caring for his 9-year-old nephew.
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