Golden Globes lose their luster as A-listers shun ‘unethical’ ceremony | Golden Globes 2022

These shiny balls, the Golden Globe Awards, have really lost their luster. Unloved and almost unsupervised, the award ceremony, which once promised more Hollywood entertainment value than anyone else, with close-ups of intoxicated stars in unguarded moments, will not even be shown on network TV. Its degradation follows a series of lines over its dubious practices and lack of diversity.

Still, the event comes at the Beverly Hilton Hotel, while Hollywood tries to cling on with its glittery fingernails to all the traditional attraction and mood of the award season. After two years of film production in the wake of Covid infections and international restrictions, the industry desperately needs to stop the illusion of glamor and fun that helps market its biggest productions.

Despite efforts to quickly reconfigure the nomination and voting processes behind the awards and to emphasize its philanthropic arm, the 2022 globes are likely to make a rather lame first outing, with no red carpet or even a livestream. As advocate Melissa Silverstein, founder and publisher of Women in Hollywood, recounted Observer this weekend: “If a prize is awarded alone in a forest without anyone looking, did it happen at all?”

Silverstein, who also heads the Athena Film Festival, added: “The globes were always the awards where the nominees would be a little full when they stood up to their awards and people would show up to have fun, but they have really fallen. this year.They can not get anyone to go to it.

“It’s sad, but they deserved it when they treated people terribly. When female actors were previously lined up in front of the press, they had to answer questions about their babies and their personal lives. The award organizers felt they had all the power. Shame on everyone. .

Phoebe Waller-Bridge with her Golden Globe at the 2020 ceremony.
Phoebe Waller-Bridge with her Golden Globe at the 2020 ceremony. Photo: Rob Latour / Rex / Shutterstock

The awards are run by the Hollywood Foreign Press Association (HFPA), which last year was called to account for its ethical flaws and lack of reflection on the wider film world as well as answering questions about its economics. In 2019, none of the 87 members were black, and the recruitment of 21 more to improve diversity has been rejected as tokenism.

These allegations, repeated by stars such as Scarlett Johansson, who refused to attend their events, claiming that “sexist issues” from members “bordered on sexual harassment” and Tom Cruise, who returned his three awards, led to a boycott of most of the the leading PR firms that HFPA was once hand-in-satin glove with. None of the industry magazines are promoting the event this year, NBC has pulled out of a broadcast event, and stars from the A-list have refused to attend.

“The Globes have been the big losers of the season,” said Jeremy Kay, American editor of Screen daily. “For months, the HFPA has been furiously releasing press releases to show that it’s undergoing a fundamental structural change to correct course, bring in new members and infiltrate Hollywood, but it got the cold shoulder. Globes nominations passed with a bit of fanfare, and “It’s hard to see tonight’s ceremony registering anything like the interest it has had over the years. Its impact on the Oscar season seems insignificant.”

However, it is possible that this turn of fortunes has had the haphazard effect of modernizing Globes and making them more suited to our gloomy, mid-pandemic era. Critic Robbie Collin suggested last week in Telegraph that their muted look would be more appropriate: cards on pizazz, cards on self-congratulations, and most importantly, he seems to feel, just plain cards.

Still, the annual awards season is a key component of the Los Angeles marketing machine, and the organizers of the Critics Choice Awards hoped to take advantage of the Globes’ loss of status this time around.

The Critics’ Choice ceremony was also scheduled to take place this month, but a new rise in Omicron cases has caused it to be postponed. So perhaps it is now Baftas, held in London on March 13, who have the greatest chance of attracting attention before the Oscars on March 27.

Hollywood Foreign Press Association president Helen Hoehne and rapper Snoop Dogg in 2021.
Hollywood Foreign Press Association president Helen Hoehne and rapper Snoop Dogg in 2021. Photo: Mario Anzuoni / Reuters

The British Academy has already undergone its own violent shaking and self-examination following recent allegations that female directors and black artists were under-represented. It will also inevitably win praise this spring from the number of British actors winning praise. Among them is Olivia Colman, for The prodigal daughter, Benedict Cumberbatch, for Jane Campion’s The power of the dog, and Kenneth Branagh, for Belfast, starring Jamie Dornan and Ciarán Hinds. Each is in competition for a series of prizes potentially culminating in golden statuettes at the ceremony that still outshine them all.

“Despite a sustained decline in television audience for the Oscars, the show remains at the top of the U.S. awards season,” Kay said. “But there is now also a lot of love for other events, such as the indie-crooked Spirit Awards in Santa Monica, scheduled to take place in early March, and for the Gotham Awards in November last year in New York. “

For Silverstein, all the jockey after prominent place between the awards is an unwelcome distraction: “I hope the really big story will also be noticed; the fact that we could have a woman, Jane Campion, winning the Oscar twice. If it “If it happens, it will also be the second year in a row that it goes to a woman. And her film photographer is also a woman. It would be monumental.”

But the thirst for red carpet footage of women in dresses, she knows, will not go away. “It’s because of the pressure of eyeballs. The TV networks are very concerned about the disruption between the films that make money at the box office and those that win awards.”

Silverstein claims that audiences can find quality content without emphasizing glamor and high heels. Women’s achievements behind the camera, as well as in front, should be highlighted before the film industry then concentrates on opening its doors to a wider group of people and on moving away from the economic imperatives that drive a treadmill of action and superhero films.

“I really hope to see a change in the way we define a successful film now. You can really make a profitable film without having a big budget. If you make money, then you’ve had a successful film. So how to relax we the film industry from this expectation of really big profits? ”

Whether the blackened Golden Globes can be refurbished again next year to help with this shift in perspective is still in doubt.

“It’s too early to say whether HFPA will be embraced and welcomed back into the pricing community next season,” Kay said. “At a time when content creators and actors from under-represented communities have made their voices heard, Hollywood is finally moving very publicly to a place where any tinge of inequality will no longer be tolerated.

“Over the last five years or so, diversity has become the watchword, and the industry has been vocal in its desire to embrace change. women or coloreds, for example, who are among the nominees and winners.The Gotham Awards recently announced their first gender-neutral winners in acting categories, and I would not be surprised if other groups follow suit in the future and we see new, “awake” prices show up. “

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