How a Houston dealer beats the chip shortage

Until recently, cars were simple machines. In fact, even in the early 2000s, most cars had only a handful of electronic controllers, or ECUs as they are called. These small control units use semiconductor microchips to moderate various aspects of the engine and other electronics in the vehicle. But today, vehicles can have dozens of ECUs and even more semiconductor chips. Semiconductor chips are small in size, but complex and time consuming to make. According to Statista, most semiconductor chips are made in Asia, and when the world shut down at the beginning of the COVID-19 pandemic, semiconductor factories were left inactive for several months. In a perfect storm – due to more people working and going to school from home – the need for devices using ECUs increased, creating the bottleneck with chip shortages.

Because demand has continued to exceed supply, the chip shortage crisis has reduced the number of new cars rolling off assembly lines and into dealer lots, causing headaches for both dealers and customers.

The impact of the chip shortage on the new car market
As with any product where supply is low and demand is high, low availability and high prices have become the name of the car buying game. Limited supplies have led many customers to settle for a car they do not really want just because it was available, and pay a market adjustment of several thousand dollars above the manufacturer’s suggested retail price (MSRP).

These less than ideal terms of purchase for customers make it difficult to find the vehicle they are looking for and pay for what you have budgeted for – leaving customers with limited options to choose from.

Dealers like Volkswagen Cypress, however, has anticipated these bottlenecks and is here to help anyone looking for a new car.

How Volkswagen Cypress counteracts trends

If you’re tired of walking around empty dealerships or being told you have to pay thousands more than MSRP to get a new car, the Volkswagen Cypress is becoming your best friend. “We have many customers who come to us after being told by another dealer that they have to pay thousands more than MSRP just to get a new car,” said Alex Garcia, general sales manager at Volkswagen Cypress. “Many of these guests had even put a deposit down on that car, but were told at the last minute that the price had changed. At Volkswagen Cypress we still offer great deals and we give our guests special access to our list of incoming vehicles “so they can choose exactly the car they want. We strive to make the buying experience of new cars positive regardless of the shortage we experience! We think our customers will remember that.”
Part of the positive treatment at Volkswagen Cypress comes from their willingness to give customers access to their incoming pipeline of vehicles during their VIP Access Sale.

“The car shopping market is very different right now than in previous years, so we are eager to help our guests navigate it. The truth is, we get a constant stream of new cars weekly,” Garcia said. “The key is to get your name on the car you want during our VIP access sale so it will not be sold until it arrives here.”

Volkswagen Cypress also offers as low as 0% APR on the remaining 2021 models, no payments until next year, and make leases during their Sign Then Drive campaign on 2022 Volkswagen models. Plus, the Volkswagen Cypress is home to the MSRP Vehicle Exchange, where guests can get the original base MSRP for your exchange, only deductions for mileage, manufacturer’s incentives and any damage. (2010 and newer and excludes high lines).

In addition, the Volkswagen Cypress has one pre-order booking platform for its popular electric vehicle, ID.4. Interested buyers can custom build and order their new electric car directly from VW Cypress’s website, starting with just a $ 100 security deposit.

“We allow customers to pre-order certain vehicles like ID.4 EV. Our customers deserve to have their dream car and our VIP Access Sale allows them to do this,” said Garcia.

In this difficult time in the car market, Volkswagen Cypress is all about delivering solutions to its customers – and with their VIP Access Sale, fair prices, incredible trade values ​​and competitive leasing agreements, Volkswagen Cypress is a rarity among dealers.

Learn more by visiting Volkswagen Cypress Today.


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