Italian Streamer ITsART launches – Deadline

ITsART, a streaming platform for Italian culture, was launched yesterday in 26 European countries. Supported by the Italian Ministry of Culture, ITsART aims to increase the reach of Italian artistic and cultural heritage globally. Already available in Italy and the UK, and now in EU markets including France, Germany, Spain, Denmark, the Netherlands and more, the service will offer more than 1,250 live and on-demand events and shows, ranging from virtual monuments and museum tours, to opera, pop music, dance, theater and film. The streamer has also agreed a partnership agreement with Cinecittà, whereby the Italian studio will provide exclusive access to its Archivio Storico Luce, which will soon feature new original documentaries, exhibitions and podcasts that will be available in 2022.

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