Jay-Z will not pay the perfume company’s breach of contract of $ 68 million

A jury in Manhattan ruled Wednesday that Jay-Z should not pay up in a $ 68 million lawsuit that accused him of not upholding his end to a deal to promote his eponymous fragrance.

The jury found that no damages should be paid on either side of the dispute between the 51-year-old “Empire State of Mind” rapper and perfume company Parlux over allegations that Jay-Z broke a 2012 contract by failing to promote cologne Gold Jay Z.

Jay-Z – dressed in a black suit, black tie and sunglasses – took off his mask and left the courtroom, smiling and raising his hands happily.

Parlux had demanded $ 68 million in damages, while Jay-Z made counterclaims of over $ 2.7 million in royalties. But the jury found that neither party should pay the other.

Judge Andrew Borrok told lawyers on both sides: “You failed to prove your case, they failed to prove their case. That’s the result.”

The juries – four men and two women – handed down the verdict after just over two hours of deliberations in the third-week trial in the Manhattan Supreme Court, where the “Dirt Off Your Shoulder” rhyme testified for two days.

Jay Z's
Jay Z’s “Gold” fragrance contained an 18-karat gold cap.

“I would like to express my gratitude to the jury, especially in these difficult times,” Jay-Z told The Post through a representative after.

The decision comes after Jay-Z on Monday lost his bid to start an online sports betting company with Fanatics and Barstool Sports after accusations surfaced against Barstool founder David Portnoy over unwanted and violent sex. The State Gambling Commission said the rejection of Jay-Z’s bid was not related to the charges against Portnoy.

During the closing arguments on Tuesday, Parlux lawyer Anthony Viola told jurors that “Parlux ended up with a celebrity fragrance line where the celebrity disappeared.”

Parlux sued in 2016, claiming that Jay-Z – whose real name is Shawn Carter – and his company S. Carter Enterprises LLC broke their agreement when he failed to show up for the launch of Gold Jay Z in 2014 at Macy’s and failed to make commercials on “Good Morning America” ​​and in Women’s Wear Daily.

Shawn Carter, aka Jay-Z, is seen leaving after testifying at 60 Center St on November 1, 2021 in New York.  Carter's company is being sued for his alleged failure to promote a branded fragrance.
Jay-Z testified to Manhattan Supreme Court justices that he “always had problems with the quality of the lazy work that came from Parlux.”
Alec Tabak

Carter contradicted and claimed that he still owes $ 2.7 million of Parlux in the deal.

“Parlux invested $ 29 million in the venture. It maintained its termination of the agreement,” argued Viola. “The defendants did not maintain their termination of the agreement.”

“If the defendants had fulfilled the contract, if they had maintained their termination of the agreement, Parlux would have had a runaway success,” Viola said. “We would have a net $ 67.6 million in net profit.”

Jay-Z smiles as he leaves the courtroom after he and his company were found not responsible in the case for a breach of contract alleged by Parlux.
Jay-Z smiles as he leaves the courtroom after he and his company were found not responsible in the case for a breach of contract alleged by Parlux.
Alec Tabak

Jay-Z’s attorney, Alex Spiro, told jurors during his closing arguments that his client did not want the cologne to fail, noting that he had a year to come up with commercial appearances and that it was not required to show up to the launch under the agreement.

“Why on earth would Jay-z put his name on one product and only one product in his entire career if he wanted that product to fail? Why? And that’s a question they will never be able to answer. on because there is no answer. ”

Spiro told jurors that although Jay-Z may not have remembered everything during his testimony, “but he was truthful and raw, and he passed the test of truth.”

Jay-Z arrives in court to begin the jury trial in his trial on November 10, 2021.
Jay-Z arrives in court to begin the jury trial in his trial on November 10, 2021.
Alec Tabak for NY Post

Spiro said his client was on guard because “he did not like to be sued, he did not like what they did to his products …, he did not like what he felt was a shake, he could not liked to be called a defendant, he did not like to be put in that box, he did not like the way he was spoken to, and he did not like what he felt were tricks. ”

The Brooklyn-born “99 Problems” rapper – who married music superstar Beyoncé in 2008 – repeatedly exchanged barbs with Viola during questioning when Jay-Z admitted he had not read the contract he signed with Parlux.

The jury found that no compensation should be paid on either side of the case between Jay-Z and Parlux.
The jury found that no compensation should be paid on either side of the case between Jay-Z and Parlux.
Alec Tabak for NY Post

“Hey man, I’m not a lawyer,” the hip-hop star told Viola when asked about the contract, which he personally signed twice.

“At the time you signed this contract, you did not know that you personally would have obligations separated and separated from your business?” asked Viola.

“I’m not a lawyer,” Jay-Z repeated. “All I can say is that I have creative control over what I do with myself and my body. No, I have not read the contract.”

When questioned by his own lawyer, Jay-Z challenged Viola’s view that he was “constantly throwing sand in the gears” when it came to Cologne’s success.

“If I hurt Parlux and I hurt Gold Jay Z – they’re in my name.”

“I’m not going to cut my nose off to defy my face,” Jay-Z said.

“It was a tough relationship, but I was still trying to create something amazing.”

Additional reporting by Ian Mohr

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