It’s almost two weeks ago that several concertgoers lost their lives at Travis Scott’s Astroworld festival in Houston, and the tragedy only seems more horrible with time.
Last week, the death toll rose to nine when a 22-year-old woman who was brain dead after being trampled at the concert succumbed to her injuries at a hospital in the area.
On Monday, the grim figure reached the double-digit figure of a 9-year-old participant who had been on life support since the concert went off at the same facility.
Needless to say, this is a very dark time in the life of both Scott and his partner, Kylie Jenner, who is currently pregnant with the rapper’s second child.
Kylie’s response to the tragedy (or lack thereof) has been heavily criticized by fans who feel the cosmetics mogul has a responsibility to the families of those killed at the festival.
Scott has promised to cover the cost of the funeral, but not surprisingly, several of the victims’ families have already sued.
Of course, in the case of both Travis and Kylie, the damage to their reputation has the potential to be far more catastrophic than any punishment they may incur in court.
And it seems the pair are currently putting out fires left and right as they try to navigate the worst PR crisis of one of their careers.
The latest hurdle involves the upcoming issue of W magazine whose cover features Kylie and Travis.
The picture is accompanied by an interview – which took place before the concert’s death – which allegedly portrays the couple in a flattering, uncritical light.
According to a new report from Daily mail, W‘s editors have struggled to prevent the problem from hitting newsstands.
But their efforts may have come too late, and there is growing fear of an intense public backlash.
“The W editors have removed any planned coverage of Travis and Kylie from their website, but the magazine was already in print and now they are trying to stop the courier cars,” a source told Mail.
“In light of what happened on Astroworld, the interview and the front pages seem, to say the least, inappropriate.”
Clearly, if the problems are already at delivery facilities, there is a chance they could end up in newsagents.
And that means there is a chance that the front page and content may end up being posted online by angry readers.
No wonder, W is not the only brand currently working to distance itself from Scott and Jenner.
Nike had planned to release a series of sneakers with Scott’s name on them before the end of the year, but the project has been pushed back indefinitely.
The announcement came in the wake of news that 9-year-old Ezra Blount had passed away after fighting for her life for over a week.
Blount, described by family members as “a big fan” of Scott’s music, was sitting on the shoulders of his father, Treston Blount, as the deadly wave of audiences began.
Treston was knocked unconscious, and Ezra fell to the ground, where he was fatally trampled by concert-goers.
Neither Scott nor Jenner has publicly responded to the news of Blount’s passing.
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