Library Marketing and Communication Specialist | MCU Times

Library Marketing and Communication Specialist


About Us: Boise State University, powered by creativity and innovation, stands uniquely positioned in the Northwest as a metropolitan research university of distinction. Learn more about Boise State and the City of Boise at Boise State University is committed to increasing the diversity of its faculty, staff, students, and academic program offerings and to strengthening sensitivity to diversity throughout the institution. Boise State University is an affirmative action/equal opportunity employer, and members of historically underrepresented groups are especially encouraged to apply. We are a welcoming campus that supports diversity and inclusion.

Job Summary/Basic Function:

This role provides essential strategic support for the Library’s marketing and communication efforts. The Specialist will devise and lead the Library’s communication strategy in support of the University’s, and the library’s own, strategic priorities and mission. The Specialist will create and deploy campaigns, projects, and communications across various social media platforms. They will also write copy, design and deploy marketing materials, and work with library departments to help support the visibility of, and engagement with, library resources, programming and initiatives.
The Specialist will help communicate the library’s values across digital and physical platforms to key stakeholders, including external friends and donors. Emphasis for this position is placed on telling the library’s story, building new audiences, and increasing visibility, impact and awareness of Albertsons Library.

Department Overview:

The Albertsons Library provides high quality, relevant information resources and services to Boise State students, faculty, staff, and community members.

Conveniently located in the center of campus, Albertsons Library serves as the vibrant, nurturing hub of Boise State where people and diverse ideas flourish. The library offers a variety of services and resources, including online databases, journals, eBooks, books, public computers, printers, scanners, 3D printers, audio/ video equipment, green screens, electronics, prototyping kits, vinyl cutters, archival materials, and quiet and collaborative study spaces.

While serving the communication and outreach needs of the entire library, the Communication Specialist will report to the Library Dean and be a part of the Library Administration Services office.

Essential Functions:

60% of the time the Library Marketing and Communication Specialist must:

  • Determines news-worthy stories, website and social media content, and which distribution strategies to implement.
  • Develops, organizes and executes public relations events for the specified department.
  • Leverage analytics and reports to determine effectiveness and seek continual improvements of marketing and communication initiatives.
  • Write, edit and coordinate distribution of information to market, promote and increase visibility of initiatives and accomplishments of the specific department.
  • Responsible for training all web content providers and serve as the main point of contact for problems, questions and concerns regarding the website.
  • Manage internal and external communications to project a positive image for the specified department.
  • May supervise staff or have leadwork responsibilities

35% of the time the Library Marketing and Communication Specialist must:

  • Leads the Library’s centralized communication and marketing efforts across networks, platforms, programs, and events, which may include advising, scheduling, and coordinating with internal Library personnel.
  • Creates print and electronic communications utilizing design and publishing concepts. Materials could include e-newsletters, flyers, and event and marketing materials.
  • Serves as lead media contact in collaboration with the Dean.
  • Collaborates with Library units to develop deeper understanding of outreach needs.
  • Collaborates with key stakeholders critical to Library success including the Office of Communications and Marketing.
  • Provides quality control for electronic communication over social media platforms and websites, creating a cohesive, library-wide voice that aligns with the University’s brand and ensures the use of a storytelling strategy that emphasizes core values including a commitment to equity, diversity, and inclusion.
  • Evaluates impact of communications efforts through use of digital metrics and qualitative data
  • Collaborates with the Dean and other Library personnel to create and implement the Library’s annual Communication Plan.
  • Work closely with the Library Dean, Library Leadership Team, and University Advancement to develop a consistent communication strategy in support of the Library’s donor relations stewardship and recognition plan, and fundraising program.
  • In collaboration with others may, develop, schedule, coordinate and execute special events.
  • May include supervision of student assistants.

5% of the time the Library Marketing and Communication Specialist must:
Perform other duties as assigned

Knowledge, Skills, Abilities:

  • Excellent grammar, composition, and proofreading skills
  • Advanced knowledge of design and publishing concepts
  • Experience: thinking critically and using creative ways to solve problems. Communicating policies, procedures and complex concepts to a wide variety of skill and interest levels
  • Excellent organizational skills and superior attention to detail.

Minimum Qualifications:

Bachelor’s degree or equivalent and 2 years experience.

Preferred Qualifications:

  • Knowledge of social media and the best ways to utilize each platform
  • Ability to build strong working relationships and collaborate closely with a diverse set of stakeholders, both internal and external, on all aspects of projects, including planning, coordinating content, tracking progress, approvals, timelines, and budget.
  • Experience: thinking critically and using creative ways to solve problems. Communicating policies, procedures and complex concepts to a wide variety of skill and interest levels
  • Ability to lead a team, project management and time management.

Salary and Benefits:

Salary for this role will be $44,574. Boise State University is committed to offering a benefits package that provides health and financial protection plans as well as resources to promote health and well-being. Our program provides flexibility so you can choose the benefits that are right for you and your family. Learn more about our benefit options at

Required Application Materials:

Application materials should include a cover letter, resume, names for three references and a link to a portfolio or at least three examples of communication and marketing experience.

Boise State University is strongly committed to achieving excellence through cultural diversity. The University actively encourages applications and nominations of women, persons of color, and members of other underrepresented groups. EOE/AA Institution. Veterans preference may be applicable.

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