Nicole “Snooki” Polizzi returns to Seaside Heights.
The star of MTV’s “Jersey Shore” and spin-off “Jersey Shore Family Vacation” will open a third location of his Snooki Shop on the district’s Boulevard this spring, Polizzi announced on Friday, January 14 on his social media.
“Seaside Heights, NJ, Coming Spring 2022, Tag & tell all your Mawma’s” read on the store’s Instagram account with emojis for hearts and lips. Polizzi currently operates two Snooki stores – one in Madison and the other in Beacon, NY
“The mayor and city council welcome Nicole and her fashion store to the Seaside Heights business community,” Seaside Heights Borough Administrator Christopher Vaz said via email. “As elected executives and local business owners jointly continue the hard work of remodeling the Boulevard and transforming Seaside Heights, we’re excited to have Nicole on board the journey. Messy Mawma is actually a smart young businesswoman with a great vision for her brand!”
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The Snooki Shop offers Polizzi’s personally curated seasonal looks, Snooki memorabilia and her makeup line. Polizzi’s representative did not respond to a request for further information about the new Seaside Heights store.
The original round of “Jersey Shore” took place from 2009 to 2012 in Seaside Heights, primarily on 1209 Ocean Terrace, where the cast lived surrounded by cameras. The hit “Jersey Shore” attracted negative attention from the start. UNICO National, an Italian-American organization, called the show “trash television” before it premiered, and the Jersey Shore Convention and Visitors Bureau ran off, stating that “MTV delivers a one-dimensional, dramatized version of a very small group of visitors. summer experiences in a Jersey Shore town. ”
Many of the show’s landmarks, including the “Jersey Shore” house, the Shore Store, where the last cast worked, and Spicy Cantina are still popular with fans. The Bamboo Bar, which often appears on the show, was demolished in 2021.
When most of the cast filmed 2017’s “Reunion Road Trip,” which aired on E !, they were denied permission to film Seaside Heights. The cast talked about their crazy years in Seaside Heights on the “Reunion Road Trip,” referring to arrests, fights and relief around the city.
“We went crazy,” Mike “The Situation” Sorrentino said.
“I can see why we are not wanted back,” Polizzi said. “We were a hot mess.”
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Nor was “Jersey Shore Family Vacation,” which debuted in 2018, allowed to film long in the neighborhood as the city wanted to “move on” from the picture. “JSFV” has camped in Manalapan and Point Pleasant Beach in recent seasons, and storylines have focused on the cast’s interpersonal and family relationships rather than evenings in the area’s clubs.
The recent season 5 debut featured the delivery of babies to Sorrentino and wife Lauren Sorrentino, and Deena Cortese and husband Chris Buckner. Polizzi is married to Jionni Lavalle, whom she met at the district’s Karma nightclub. They have three children and homes in Florham Park and Toms River.
Polizzi is not the only actor in the “Jersey Shore” who is opening a clothing store in the state. In 2021, Jenni “JWoww” opened Farley Heavenly Flower, a maternity clothing store, in the American Dream complex in East Rutherford. Former cast member Sammy “Sweetheart” Giancola opened the Sweetheart Coast, a clothing / boutique store on the Ocean City boardwalk.
Visit thesnookishop.com for more information on the Snooki Shop.
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Chris Jordan, a Native Jersey Shore, covers entertainment and features for USA Today Network New Jersey. Contact him at @chrisfhjordan; cjordan@app.com.
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