Nicole Polizzi opens Snooki Shop in Seaside Heights

Nicole “Snooki” Polizzi returns to Seaside Heights.

The star of MTV’s “Jersey Shore” and spin-off “Jersey Shore Family Vacation” will open a third location of his Snooki Shop on the district’s Boulevard this spring, Polizzi announced on Friday, January 14 on his social media.

“Seaside Heights, NJ, Coming Spring 2022, Tag & tell all your Mawma’s” read on the store’s Instagram account with emojis for hearts and lips. Polizzi currently operates two Snooki stores – one in Madison and the other in Beacon, NY

“The mayor and city council welcome Nicole and her fashion store to the Seaside Heights business community,” Seaside Heights Borough Administrator Christopher Vaz said via email. “As elected executives and local business owners jointly continue the hard work of remodeling the Boulevard and transforming Seaside Heights, we’re excited to have Nicole on board the journey. Messy Mawma is actually a smart young businesswoman with a great vision for her brand!”

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