After revealing his own eMTBs made by Rotwild earlier this year Porsche has now increased its stake in Greyp, a Croatian electric bicycle company. Previously, Porsche had bought 10% of the shares in the company and 25% of Greyp’s parent company Rimac, which manufactures electric sports cars. Now, Porsche has taken things a step further and secured a majority stake in Greyp, suggesting it may take the e-bike and eMTB market more seriously in the future.
Mate Rimac and other Greyp founders will retain their minority stakes in the company, and the Porsche acquisition is expected to be completed on December 18th.
Porsche has previously had a long-standing relationship with the German brand Rotwild for its previous attempt to sell bikes and eMTBs. With the investment in Greyp, it will be interesting to see what they then produce. Greyp has a significant selection of bikes with both commuter options and more powerful eMTBs. In 2019, Greyp launched its first carbon fiber, full-suspension eMTB, the G6. The Greyps G6 has a 160 mm travel, a cloud setup and built-in cameras.
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