Porsche acquires majority stake in Greyp eBikes | MCU Times

Porsche acquires majority stake in Greyp eBikes

Porsche has expanded further into the e-bike market after securing a majority stake in Greyp.

After revealing his own eMTBs made by Rotwild earlier this year Porsche has now increased its stake in Greyp, a Croatian electric bicycle company. Previously, Porsche had bought 10% of the shares in the company and 25% of Greyp’s parent company Rimac, which manufactures electric sports cars. Now, Porsche has taken things a step further and secured a majority stake in Greyp, suggesting it may take the e-bike and eMTB market more seriously in the future.

Mate Rimac and other Greyp founders will retain their minority stakes in the company, and the Porsche acquisition is expected to be completed on December 18th.

great quotes I am super proud of the Greyp team, led by KreŇ°imir Hlede, and what they have built up over the last 7 years. The 100-man team has without a doubt created the most connected and technologically advanced e-bikes on the market, set up series production in Sveta Nedelja and shipped bikes all over the world. At the same time, Greyp has been in the shadow of Rimac and could never flourish to its full potential.

Now we start an exciting new chapter in the company’s history – where Porsche buys the majority stake in Greyp. This will be the germ of something big and big, but we’ll talk about that another time.

The deal is still in the final execution, so I can not say much yet

Mate Rimac, CEO of Rimac Group

great quotes Porsche is a pioneer in sustainable mobility and consistently drives its e-mobility strategy. Our activities in the e-cycling sector underline our consistent approach. Porsche has been a leading provider of plug-in hybrids for years, in 2019 we launched the first all-electric Porsche – Taycan – and last year every third of the vehicles we delivered was equipped with an electric motor. Our ambitious goal is to have a CO2-neutral balance across the entire value chain by 2030. Lutz Meschke, Vice Chairman of the Porsche AG Executive Board

Porsche has previously had a long-standing relationship with the German brand Rotwild for its previous attempt to sell bikes and eMTBs. With the investment in Greyp, it will be interesting to see what they then produce. Greyp has a significant selection of bikes with both commuter options and more powerful eMTBs. In 2019, Greyp launched its first carbon fiber, full-suspension eMTB, the G6. The Greyps G6 has a 160 mm travel, a cloud setup and built-in cameras.

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