Despite several challenges, including expensive devices and the high cost of creating immersive experiences, start-up activity is gaining momentum in AR and VR. Entrepreneurs and businesses find that these technologies offer compelling business opportunities across sectors. However, big-bang growth may be at least a few years away.
A few years ago, immersive technology made headlines, what about some big hits that splashed on it. Facebook bought Oculus in 2014 for $ 2 billion. Two years later, Microsoft launched HoloLens. Startups came up with in-depth technological ideas and created products that could run on Oculus or other hardware. However, as global companies found limited appeal to their products, many of these companies withered. Technology was ahead of its time. ONE
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