Sneaker Startup Funkfeets raises Rs 75 lakh;  Goals for marketing and expansion

Sneaker Startup Funkfeets raises Rs 75 lakh; Goals for marketing and expansion

Sneaker Startup Funkfeets raises Rs 75 lakh;  Goals for marketing and expansion

Funkfeets, a whimsical sneaker startup, has secured 75 lakh in investor capital through its seed round. The round was attended by venture capital investor Dhianu Das (investor GoMechanic and ClearDekho) and thus built up the excitement for this start-up in the VC community. Funkfeets, which is operated by venture capital platforms such as Agility Venture Partners and Shark ventures, plans to use these funds to upscale revenue and acquire more customers through marketing.

Co-founders Shashank Sahay and Sanat Srivasta, who wasted their beans on their aggressive growth and marketing plans, announced that the brand aims to spread into the casual footwear segment. It also plans to partner with macro and micro influencers for viral marketing initiatives. And in the long run, their intention is to reach overseas markets.

On the occasion, Prashant Narang, co-founder of Agility Venture Partners, said, “It is imperative to have growing popularity with strong product innovation, as we saw in Funkfeets. We support the company’s long – term vision for marketing and product diversification. ”

Funkfeets was founded in 2017, Brain Child of Sanat Srivastava and takes advantage of the need to deliver asymmetrical designs for sneakers on shoes so buyers can connect with the elements of the footwear.

“Being expressive is impressive. I think we can jazz up any old school, formal or sports shoe by adding prints and eccentric designs that match the wearer’s personality – this is where we’ve found our appeal,” he said. Sahay.

Sahay and Srivastava gained a foothold in the footwear industry despite their non-garments – Sahay holds an MBA in finance and possesses CA expertise. Srivastava, co-founder, holds a B.Tech in Information Technology and an MBA in International Business. The two had previously collaborated on an economically turn-based start-up for university students.

“I think a good idea can facilitate marketing and a good product can facilitate growth. For us, Funkfeets is the good idea,” Srivastava added.

Since its inception, Funkfeets has developed controlled production capabilities and an omnichannel presence. It has also diversified into related segments like flip-flops and premium sneakers.

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