Southwest Airlines publishes memoir on history, “50 years. A heart. A story about the southwest in 50 objects.” To culminate his milestone’s 50th anniversary

Carrier celebrates its 50-year history through a coffee table book that displays engaging short stories and iconic photos of 50 objects, outfits and artifacts from its archives

DALLAS, December 2, 2021 / PRNewswire / – Southwest Airlines Co. (NYSE: LUV) completes its 50th milestoneth Anniversary year by publishing a unique history book, “50 years. A heart. A story about the southwest in 50 objects. “Starts today, southwest® fans can purchase this unique coffee-table book, which brings to life the company’s colorful history, its corporate archives and the reflection of its people through photographs and moments from the carrier’s rich past, exclusively sold at Southwest® The store. This particular book also represents the intriguing culmination of 50 years of iconic stories like Southwest Airlines® closes its first five decades.

Southwest Airlines concludes its milestone's 50th anniversary year by publishing a unique history memoir, “50 Years.  A heart.  A History of Southwest in 50 Objects. ”

Southwest Airlines concludes its milestone’s 50th anniversary year by publishing a unique history book, “50 Years. A Heart. A Story of the Southwest in 50 Objects.”

“Through our 50th Anniversary years, we have reflected on the past – the people, stories and moments that defined our first half century, “said Gary Kelly, Chairman of the Board and CEO of Southwest Airlines. “This commemorative book pays homage to our unique past and culture and serves as inspiration as we close a chapter of our corporate history and turn the page to our next chapter, filled with hope and resilience.”

Southwest celebrates its incredible first 50 years by showcasing an amazing collection of 50 unique items, outfits and artifacts (photographed by Southwest Sr. Photographer Stephen M. Keller and Southwest Sr. Designer Brianna Judah), accompanied by short stories from the company’s inspiring history and a special foreword by Kelly as he prepares for the transition to his role as CEO of the Board of Directors in early 2022.

This is the first of two special books launched to celebrate Southwest’s 50th year of service – more information coming in the second book in early 2022.

About “50 years. A heart. A story about the southwest in 50 objects “

  • Coffee table book with hardcover cover

  • 8.5 x 9.125 inches

  • 220 pages

  • 50 USD plus VAT, exclusively sold through Southwest The Store (free shipping applies to Southwest The Store purchases by 50 USD or more)

  • Displays a visual collection of 50 unique objects, outfits and artifacts accompanied by short stories from Southwest’s inspiring history

  • Contains a special foreword by the current Chairman and CEO, Gary Kelly

  • Great for Southwest fans and collectors

  • The first of two books published to celebrate Southwest’s 50th year of service

  • Order Christmas gift orders no later than Monday the 13th of December

Continues the celebration with another 50th Anniversary memorabilia
To further celebrate Southwest’s golden years, customers can check out Southwest The Stores’ full 50th Anniversary collection incl Freedom One memorabilia, retro merchandise such as Retro Hostess Build-A-Bear and Kendra Scott collection all exclusively sold in Southwest The Store. To learn more about Southwest’s 50th Anniversary and five decades of history with friendly, reliable and cheap flights, visit Southwest50.com.

OM SOUTHWEST AIRLINES CO.
Southwest Airlines Co. operates one of the world’s most admired and award-winning airlines, offering its unique value and hospitality at 121 airports in 11 countries. Celebrating the 50thth Anniversary of 2021 Southwest took the flight in 1971 to democratize the sky through friendly, reliable and cheap flights and now transports more passengers flying non-stop within The United States than any other airline1. Based in Dallas and famous for an employee-first corporate culture, Southwest maintains an unprecedented record with no involuntary leave or layoffs in its history. By strengthening its nearly 54,0002 People to deliver unparalleled hospitality, the Maverick airline cherishes a passionate loyalty among as many as 130 million customers transported per year. This formula of success brought industry-leading prosperity and 47 years in a row3 of the profitability of Southwest shareholders (NYSE: LUV). Southwest continues to develop tangible steps towards an environmental sustainability goal of achieving CO2 neutrality by 2050. Learn more at Southwest.com/citizenship about how Southwest Airlines leverages a unique heritage and mission to serve communities around the world.

1) US Dept. of Transportation latest reporting of domestic passengers who have boarded
2) full-time equivalent active employees
3) 1972-2019 annual profitability

Sydvest® fans can purchase this unique coffee-table book, which brings to life the company's colorful history, its corporate archives and the reflection of its people through photographs and moments from the carrierâ & # x20AC; & # x2122 ;s rich past, exclusively sold at Southwest & # x2122;  #xae;  The store.

Southwest® fans can purchase this unique coffee table book, which brings to life the company’s colorful history, its corporate archives and the reflection of its people through photographs and moments from the carrier’s rich past, exclusively sold in Southwest® The Store.

This particular book also represents the exciting culmination of 50 years' worth of iconic stories as Southwest Airlines® closes its first five decades.

This particular book also represents the exciting culmination of 50 years of iconic stories as Southwest Airlines® closes its first five decades.

Southwest Airlines logo.  (PRNewsPhoto / SOUTHWEST AIRLINES)

Southwest Airlines logo. (PRNewsPhoto / SOUTHWEST AIRLINES)

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SOURCE Southwest Airlines Co.

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