Spotify is experimenting with a TikTok-like video feed to help listeners discover new artists

spotify on phone and computer
  • Spotify is testing a TikTok-like music video feed in its app for select users.
  • The new “Discover” page shows full-screen music videos that users can “like” or “skip”.
  • The feature is currently in beta mode and it is still unknown if it will be rolled out to all users in the coming weeks.

Spotify is testing a TikTok-like music video feed in its app, becoming the latest company to experiment with integrating a platform for short video clips.

The feature, which is currently in beta mode for select users, will be available by tapping a new fourth tab labeled “Discover” in the bottom navigation toolbar. The site shows full-screen music videos for songs as users scroll through, along with the ability to “like” or “skip” similar to the hugely popular social media platform TikTok, according to TechCrunch.

“At Spotify, we routinely perform a series of tests in an effort to improve our user experience,” a spokesman for TechCrunch said. “Some of these tests end up paving the way for our broader user experience, and others serve only as important learning. We have no more news to share at this time.”

The feature was first discovered by the Spotify user Chris Messina, who on Wednesday shared a video for Twitter showing the new video feed in Spotify’s beta version for iOS on TestFlight, an app that allows developers to test versions of their apps.

Spotify did not respond to Insider’s request to comment on when the feature could be rolled out to its more than 81 million users in the United States.

The new Discover tool seems to build on Spotify’s Canvas feature, where artists can select videos to play with their music. Currently, the videos included in the Discover feed appear to be the same as those used for Canvas, according to TechCrunch.

Since TikTok was first launched in 2016, the app has amassed a total of 1 billion monthly users. The success of the app has led other social media platforms like Instagram and YouTube to develop their own short-form video sharing platforms. In an attempt to compete with TikTok, some social media platforms have even encouraged creators with thousands of dollars to write on their platforms.

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