Squid Game is Netflix’s biggest ever ‘series launch

The dystopian series, in which participants in dire need of money play deadly children’s games to win cash prizes, has been watched by 111 million accounts since debuting on Netflix on September 17th.

To give this number a context, Netflix announced earlier this year that 82 million households watched “Bridgerton” in the first 28 days after its Christmas debut. “Squid Game” surpassed that number in less time.

The series is No. 1 on the Netflix Top 10 charts in 94 countries around the world. It is the platform’s first Korean series ever to reach No. 1 in the United States.

The numbers speak to the sheer size of the “Squid Games” popularity and the speed with which it gained momentum. But Netflix – and all streaming services – rating data has some important caveats.

To begin with, these numbers are from Netflix (NFLX) itself and has not been studied by external sources. That figure of 111 million also does not mean that everyone saw the series from start to finish. It’s based on Netflix’s calculation of accounts watching at least two minutes of the series.
'Squid Game' starts a new game and tries to figure out why it took off on Netflix

Regardless of Netflix’s often opaque account of its shows’ popularity, the important context is that the streaming giant’s competition is growing tougher every day, and “Squid Game” shows that Netflix is ​​still on top for a reason.

For investors, as long as Netflix keeps adding subscribers, Wall Street is likely to remain happy. “Squid Game” has hit the spirit of the times in a significant way, and buzz is the best means of attracting new subscribers and keeping the current ones happy. The series has also earned good reviews and achieved a 91% score on Rotten Tomatoes.

Like many other popular streaming series, “Squid Game” has become a pop culture phenomenon. The series has generated memes and even Halloween costume ideas.

The success of “Squid Game” speaks to Netflix’s ability to create a worldwide hit. Netflix has 209 million subscribers, and the company has been working to reach audiences on a global scale.

“When we first started investing in Korean series and movies in 2015, we knew we wanted to make world-class stories for key K-content fans across Asia and the world,” said Minyoung Kim, Netflix’s Vice President of Content for Asia Pacific. exclusive India. “Today, Squid Game has broken through beyond our wildest dreams.”

“‘Squid Game’ gave [Netflix] more confidence that our global strategy is going in the right direction, ”Kim told CNN.

– CNN’s Liz Kang contributed to this report.

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