The Sav-Mor billboard in Somerville is moving to a new location


“Thanks for 40 good years. Moved to Assembly Row. Don’t tell Todd.”

Sav-Mor Liquors.

Somervilles Sav-Mor Liquors shop with its iconic comic sign has made its final joke on McGrath Highway.

But fans of the store’s light-hearted comments will now be able to find it on Canal Street in Assembly Row. The store recently announced – of course on a sign – that after 40 years at its current location it would move.

The store got local attention for the stuffy comment on its parking lot sign, which often quarreled with McDonald’s across the street.

The wine trade eased the mood last winter, when all eyes were on the COVID-19 vaccine, with a message that read, “We have enough shots for everyone.”

Many of Sav-Mor’s signs were displayed on the liquor store Twitter account.

One fan favorite, a sign from May 2021, teased the nearby McDonald’s.

“Come and try our new chicken sandwich. It’s greaaaaaat, “the McDonald’s sign read, to which the discount wine shop replied:” Our chicken sandwich is baaaaaaaaaaaaad. “

Jan. 9, Sav-Mor tweeted its intention to move to 325 Canal Street on Assembly Row. The new storefront would open this week, it said.

The store also shared a photo of its iconic sign. This time, the message thanked customers for 40 years of business. It also joked, “Do not tell Todd.”

Sav-More shared a glimpse of their new storefront on Twitter. “Here’s a preview of our new location on Assembly Row. Note the SIGN!” said the store.

In July, the sign responded to a McDonald’s ad for reward members with, “Alcohol is its own reward.”

Now the store’s nearest McDonald’s is to sweep with, 2 miles away, on Broadway in Everett.

Some other recent character highlights include: “Alcohol, it’s not just for sterilizing wounds anymore,” and “Selling Vodka-flavored vodka now.”

“Sorry to see you go. The assembly traffic jam will keep me away, but I hope it resolves for you,” one user said on Twitter.

Another fan tweeted: “I can only hope they want just as good signage in Assembly Square. Because their characters are Funny.”

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