The Latin Restaurant Weeks (LRW) campaign lands in Miami for the second year in a row, 1.-15. November.
Sponsored by Aunt Jackie’s curls and coils and Miami Dolphins, the two-week culinary campaign celebrates the taste of Latin American cuisine through special offers and promotions offered throughout the city.
Founded in 2019 by Karinn Chavarria and Warren Luckett (the latter by Black restaurant week), LRW began as a dining experience in one city in Houston, Texas.
“There are restaurant weeks all over the world that focus on good food or restaurants that have a marketing vessel, but we found out that no one was devoted to Latin restaurants,” says Chavarria New Times. “It created a void in society, Latin eateries also deserve to be put in focus,”
Last year, Chavarria decided to expand the concept to Miami.
“Houston was successful, we saw Latinos get together, it was all very family-oriented, all about the community,” she notes. “We decided to move on to Miami in part so we could help Latinx companies in a difficult time, strengthen the voices of those who were overlooked or needed more marketing.”
The first LRW in Miami included 25 participants. This year, registration for restaurants is free, and so far, 30 restaurants, food trucks, catering companies and even a wine bar have signed up, each showing the heritage and culinary cultures of Mexico, Central America, South America or the Caribbean in an accessible way. The organizers are still accepting applications.
Oscar del Rivero from Jaguar in Coconut Grove will offer a festive menu to honor the initiative. The prix fixe menu includes ceviche, churrasco saltado and traditional flan de queso ($ 35). Millys Empanada Factory will feature a special combination of two Venezuelan empanadas, a guava and cheese tequeño and a selection of juices for $ 10. Other offerings include a roasted ribeye and spicy homemade salsa at La Santa Taqueria ($ 13) and discounts on wine bottles at the Cana Wine Shop.
“Miami has a lot more density in terms of Latin American ownership, and it’s heavier or Caribbean dishes,” noted Chavarria, who is of Costa Rican descent. “People will have an even better chance of discovering new flavors outside of what their palates are used to.”
In honor of LRW, the Miami Dolphins will host an activation before the game when they face the Houston Texans on Sunday, November 7 at Hard Rock Stadium. The South Plaza area of the venue will feature a live DJ set of Latin tunes, and three Latin-owned food trucks will feature food.
Latin restaurant weeks. From Monday 1 November to and including Sunday 15 November in several places. For more information and a list of participating restaurants, visit latinrestaurantweeks.com.
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