Travis Scott's brand damaged in the middle of the Astroworld tragedy, says expert | MCU Times

Travis Scott’s brand damaged in the middle of the Astroworld tragedy, says expert

Experts are considering how Travis Scott and Kylie Jenner could be financially affected after the November 5 Astroworld tragedy. (Photo: Getty Images for Netflix)

Kylie Jenner returned to social media for the first time since she was criticized for her handling of the Astroworld tragedy, while partner Travis Scott remains out of the public eye. It’s less than three weeks ago that the rapper performed during the deadly concert that killed 10 people and injured hundreds of others.

Scott, 30, has been named in several lawsuits for a total of more than $ 3 billion, and they continue to pile up. But what is the rapper really on the hook for? A legal expert says the case will “come down to what he knew about security issues, when he knew the problems and what he did about them.”

“If Scott actively ignored known risks to his concertgoers, either before the show or during it, he could be on the hook for negligence, at least, and the millions of dollars in damages that could result from the cases,” attorney Rachel Fiset said. Managing partner at Zweiback, Fiset & Coleman, tells Yahoo Entertainment. “Incidents at Scott’s previous concerts will be a factor in plaintiffs’ claims that Travis Scott should have done more to mitigate the risks of his show, but investigations into what happened that caused the horrific tragedy in Astroworld are still ongoing. , and Scott’s knowledge appears to be as yet unknown. ”

Fiset says Scott “could be held liable for millions in damages, which of course could lead to bankruptcy with the amounts possible as a result of these lawsuits.” However, it will be a stretch to put this on Scott. Although it is unclear how the incident will directly affect the musician financially, his mark may be damaged so that it cannot be repaired.

“It’s been a fire disaster through a treasure trove of errors,” says crisis PR expert Eric Schiffer. “After the incident, he said he was crushed, but Travis’ first words do not resonate with many people. Why did he keep performing when emergency vehicles stopped if he was so crushed? Why did he not stop the music and have the producers “Why did he and Drake have a party right after?”

Schiffer believes Scott was “slow to react” – the rapper eventually issued a statement late the following day.

“Attempts to control his brand have not changed the perception that he allowed an environment that caused a deadly night of music,” Schiffer adds.

Scott is hardly just Mr. Kylie Jenner. Forbes declared the “Sicko Mode” singer a “brand whisperer”, landing him on his 30 under 30 list. He reportedly earned $ 20 million on his deal with McDonald’s, launched his hard-seltzer Cacti and partnered with Nike and its Air Jordan line on the Cactus Jack, a sub-brand he created. Nike has postponed the release of its latest sneaker collaboration after the tragedy. Dior is considering whether to move on with his spring men’s line in partnership with Scott.

“You are witnessing the most incredible brand-hit of a musician in modern American history. Travis is sitting on a powder keg that could see his empire rise,” Schiffer believes. “Many brands will see Travis as the plague potentially facing his entrepreneurial explosion. Travis’ legal responsibility is nothing compared to the severe financial pain and suffering he suffers with brand deals in front of his eyes. Nothing material has been concluded, but he is an incremental reason swells away from people and families outraged enough to direct their anger at Travis’ fire partners. “

It was announced Scott and Kylie’s joint W Magazine cover, which was shot before the tragedy, will not be released digitally or promoted after the incident. So is that a sign of what’s going to happen to the power couple?

“There will continue to be a significant slowdown in any action and a lot of analysis and monitoring of how Travis manages things over the next few days and weeks,” Schiffer explains.

As for Kylie’s solo billion-dollar brand, she’s likely to come out unscathed. The reality star was present at the concert, but was safely led out of the VIP section with Kendall Jenner. The Kardashians were criticized across the board for appearing insensitive after the tragedy, posting about Kris Jenner’s birthday and mostly going about business as usual.

“Kylie and the Kardashian family will not be kept on the same level as Travis. So the criticism will not significantly affect the Kardashians,” Schiffer said.

“If I advised Travis, I let him know that because trust is damaged, the battlefield will have to hyperfocus on defining who the real Travis Scott is. I want to make it clear that his biggest risk is that he encounters on too many as remote, “he continues.” Travis has the difficult challenge of getting the public to understand past events, in which he has created a lack of certainty against a picture of what he wants: the responsible and ignorant innocent spectator, to despite people suggesting he was warned of the deaths during his scene. ”

Travis Scott and Drake named in $ 750 million Astroworld lawsuit:

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