WeWorks' rise and fall captured brilliantly in The Cult of We, a tale of how stupid 'smart money' can be | MCUTimes

WeWorks’ rise and fall captured brilliantly in The Cult of We, a tale of how stupid ‘smart money’ can be

Adam Neumann, co-founder and CEO of WeWork until he was fired in 2019, speaks at a technology conference.  He billed the company as a technical startup and disruptor, but it was just a real estate company - and a very poorly run one - two authors explain brilliantly in their book The Cult of We.  Photo: Noam Galai / Getty Images for TechCrunchAdam Neumann, co-founder and CEO of WeWork until he was fired in 2019, speaks at a technology conference.  He billed the company as a technical startup and disruptor, but it was just a real estate company - and a very poorly run one - two authors explain brilliantly in their book The Cult of We.  Photo: Noam Galai / Getty Images for TechCrunch

Adam Neumann, co-founder and CEO of WeWork until he was fired in 2019, speaks at a technology conference. He billed the company as a technical startup and disruptor, but it was just a real estate company – and a very poorly run one – two authors explain brilliantly in their book The Cult of We. Photo: Noam Galai / Getty Images for TechCrunch

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