What is ‘Wordle’? And why is it so popular? – WCCO

MINNEAPOLIS (WCCO) – You’ve probably seen colorful boxes pop up everywhere on your social media feeds in people’s tweets and Facebook posts.

They are the answer boxes from a new internet sensation called “Wordle.”

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The rules are straightforward. Users try to guess the word of the day in five letters. They get six attempts. Green means a correct letter and location, while yellow means correct letter in the wrong place. When done, users are encouraged to share their results.

“I enjoy it. I think it’s fun,” Aaron Frankl said. “It’s just a really quick thing to do every day.”

Scott Kinney completed Monday’s puzzle in two attempts. It took Barbara Nelson four tries the first time she played the game.

“I feel very good about it,” Nelson said.

Why is “Wordle” so popular?

“Simplicity is the key to success,” said Brandon Gains, vice president of MonetizeMore, a marketing agency that helps websites and apps build their business through advertising.

The first aspect of “Wordle” that he feels people enjoy is scarcity. There is only one word a day, which means users only play the game for a few minutes. It also gives them something new to look forward to every day.

“It does not feel like a time commitment,” Frankl said.

(Credit: CBS)

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The user interface is also easy to navigate. There are no ads or menus when you open the website. It’s just the game.

“Our world is very distracting. You have to stand out, and that level of simplicity plus scarcity is how you get people to build a habit with your app, website,” Gains said.

“I think the biggest thing is that me and my friends always send our scores,” Frankl said.

Whether it’s a text message thread or social media, users handle all marketing by sharing their results. A Twitter spokesman said “Wordle” has been tweeted about 1.3 million times in 2022. It represents 94% of tweets about the game since November 1, 2021, showing how its popularity has skyrocketed in recent weeks.

“It’s worth its weight in gold,” Gains said.

The action of users connecting with others throughout the game, bragging about their results and creating engagement is what he calls “social currency.”

“For every person who talks about it, it creates a kind of loop of a new person trying it and just continuing to grow from that moment on,” he said.

The pleasure of putting letters together is nothing new. “Scrabble” is one of the most popular board games. Crossword puzzles keep giving people ink on their hands. “Wheel of Fortune” has kept viewers afloat after decades.

The app-based “Words with Friends” had a big boom in the smartphone era. However, all of these games take a lot more time than “Wordle”, which could help it create endurance. Or not, according to Kinney.

“This one is going to die out,” he joked.

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The game’s creator, Josh Wardle, told NPR that there are 2.7 million people playing the game. He is also happy that it has helped friends and family find a way to stay connected in the pandemic.


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