Will it take the lead after Tesla? | MCU Times

Will it take the lead after Tesla?

Ford CEO Jim Farley outlined Thursday with a series of tweets that the automaker now expects to produce 600,000 electric vehicles a year globally by the end of 2023. That’s double the previous plan, and enough to potentially be considered the number two EV manufacturer in the US before then – if other car manufacturers stick to their current plans, ie.

The goal would allow Ford to jump ahead of GM, which aims for 1 million annual sales of electric cars globally in 2025 and 30 new electric cars by then, but with many of the larger vehicles arriving first in 2024 and 2025.

And, Farley stressed, that’s before a number of other sites go online.

One of these facilities is Blue Oval City complex in Tennessee announced it in September that will build future electric trucks. Ford also plans to make one volume electric car to Europe starts in 2023 and it is committed to produce five electric cars at a Canadian factory starting in 2025.

Electric Ford Bronco Overview from Ford Capital Market Day presentation via Mike Levine on Twitter

Electric Ford Bronco Overview from Ford Capital Market Day presentation via Mike Levine on Twitter

The company also confirmed in May that it is developing two dedicated EV platforms – one for full-size pickup trucks and SUVs, the other for cars and smaller SUVs – to debut in 2025. The next wave of electric cars will bring an electric Explorer, which as well as perhaps an electric Bronco.

In the 2022-2023 time frame Farley refers to, Ford has at least two new production-bound electric models in addition to its Mustang Mach-E. That F-150 Lyn joins the ranks around May 2022; and E-Transit from is scheduled to arrive for first deliveries in the US in late 2021. And Ford’s luxury brand Lincoln has announced that it will launch a “strikingly modern” first battery electric model in 2022.

2022 Ford F-150 Lightning pre-production

2022 Ford F-150 Lightning pre-production

Ford has not provided any recent update on the future “alternative vehicle based on Rivian’s skateboard platform“, as Lincoln put it in April 2020, after its original SUV project with the brand was canceled. So it could potentially make up some of the volume.

GM said in October that it aims to become the EV sales leader in the United States, even though the time frame for it was not specified. If Ford sticks to this production target, it would actually skip GM. It had already turned up the heat compared to its traditional Detroit rival with its three U.S. battery factories, which were to start in 2025, and could eventually serve more than a million vehicles a year. Add Europe and other markets, and we could look at a healthy American-produced volume competition – for Tesla, GM, VW, Nissan and maybe many others.

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